Director, Strategic Communications - Football (6403C), Intercollegiate Athletics 86745 at University of California Berkeley | Berkeley, CA | $105K/yr – $115K/yr

University of California Berkeley

Director, Strategic Communications - Football (6403C), Intercollegiate Athletics 86745

Berkeley, CA (Unknown)

$105K/yr – $115K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own the storytelling and public-facing communications for Cal football by aligning content to a cohesive media plan, coordinating cross-functional creators, and driving external visibility through targeted audiences and influential voices.

Storytelling ownership: synchronize content creators, digital ecosystems, and game-day activities to amplify the program publicly.
Media plan execution: manage and publish the plan with cadence, audiences, and content types across platforms.
Cross-team collaboration: maintain alignment with strategic partners to ensure a cohesive external communications engine.

Job Description

Responsibilities

Team Immersion: Engage with all members of the football program to learn the student-athletes' personalities, talents and abilities, exploit coaches strengths for public consumption, identify sport influencers and engage to broaden the message and identify and target critical audiences that can amplify the strategies of elevating the sport publicly.
Oversee Content Creation: As an extension and critical player with the football program, review/approve content and capture content (as needed) in support of and in alignment with the Media plan.
Content can be in all forms - video, visual, graphic, written, spoken, etc.
Media Plan Creation: Create, manage, communicate, publish, share and continue to revise a Media Plan.
The media plan will highlight on a scheduled basis the flow of information, how communication will occur, cadence of messaging, types of required content, intended audiences and other key factors in publicizing the team.
Storytelling Integrator: Collaboratively work with content creators, Cal Athletics digital ecosystems directors, Cal Athletics fundraisers and game day entertainment employees to synchronize all communication, publicity, and engagement.
Keep a firm working knowledge of the overall strategy shared by these groups that in totality make up the external engine of Cal Athletics.
Strategic Communications Project Manager: Serve as a main, public-facing resource for the football program, specific to all storytelling aspects of the position.
Project manage requests, coverage, and alterations or additions to the media plan and maintain historical knowledge of each sport.
Other: Facilitate required statistical submissions, written notes or releases specific to the assigned sports.
Other duties as assigned.

University of California Berkeley

A wellspring of innovation, the school occupies a 1,232-acre campus near downtown Berkeley. UC Berkeley, also known as Cal, was established in 1868 as the flagship of today’s 10-campus University of California.

Berkeley, California, USA

24K employees (1,051 in marketing)

berkeley.edu