Responsibilities

• Responsible for partnering with channel and sales teams to translate global STANLEY brand and category strategies into targeted channel initiatives for North America.
• Reports directly to the VP, Category Management (STANLEY & BLACK+DECKER Brands).
• Leads cross-functional teams to achieve business objectives such as market growth, distribution expansion, and sales/profit targets.
• Direct line of connectivity across core Retail, Commercial, and Distribution channels in the region.
• Based in Towson, Maryland (Tools & Outdoor HQ), with remote options considered
• Partner with channel and sales teams to develop and execute regional category management strategies and GTM, prioritizing key product categories to maximize growth and market share that expand STANLEY’s distribution footprint and drive commercial success.
• Drive adoption and execution of focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel to drive demand generation activities and initiatives
• Build strong sell-in messaging to drive strategic relationships with key channel partners, distributors, and retail accounts to unlock new growth opportunities and enhance STANLEY’s market presence.
• Collaborate with channel partners to co-develop business plans, joint marketing initiatives, and sales programs that align with category priorities and deliver mutual value.

Requirements

• At least 10 years of experience growing a portfolio and developing product/category marketing agendas into sustainable growth engines.
• Strong understanding of digital and traditional marketing channels, emerging trends, and customer insights.
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Background in innovation strategy, new product development, and product lifecycle management.
• Demonstrated success in category management, channel strategy development, and commercial partnership building within North America, ideally in consumer durables or manufactured products.
• Proven ability to drive distribution expansion and commercial growth through strategic channel and sales partnerships.
• Multi-channel expertise (Retail, Commercial, Distribution) with strong commercial acumen, data-driven decision-making, and end-user centricity.
• Travel domestically as needed.

Preferred

• MBA preferred.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.