Responsibilities

• This role is responsible for Spears brand strategy along with ensuring the timely, consistent, and on-brand delivery of advanced content, campaigns, and communications across social media, website, video, podcast, print, merch, email and earned media channels for the overall Spears brand as well as sub-branded programs (e.g., Spears LAUNCH).
• The Director serves as a connector for the Spears Institute with brand strategies of SMU Cox and the broader university.
• The role is also responsible for supporting the Spears Brand Ambassador with social profile management and engaging with external partners to elevate the Spears national profile.
• Strategic marketing: Develops Spears brand strategy in line with SMU Cox and university priorities.
• Sets vision for the Spears Institute brand and translates to content and channel priorities, developing an integrated marketing calendar aligned with university stakeholders.
• Strategic planning: Helping translate strategic marketing plans into actionable campaigns and projects.
• This includes assisting in developing marketing collateral and other promotional materials while ensuring that all campaigns are executed on schedule and meet quality standards.
• The role requires collaboration with internal stakeholders to coordinate activation of marketing activities.
• Executes and manages the daily marketing activities under direction of the Exec Director.

Requirements

• A Bachelor’s degree is required.
• A Master's degree is preferred.
• A degree in Business, Education, Engineering or closely related field is preferred.
• A minimum of six (6) years marketing experience with an emphasis on social media is desirable, as well as a background in a university setting working with students and staff alike.
• Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies.
• Must also demonstrate strong written communication skills.
• Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions.
• Must also have strong organizational, planning and time management skills.
• Candidate must demonstrate ability to execute against a marketing brief and deliver high quality collateral.
• Candidate must possess the ability to work in a team and deliver results within a tight deadline.

Preferred

• A Master’s degree is preferred.
• A degree in Business, Education, Engineering or closely related field is preferred.

Benefits

• SMU offers staff a broad, competitive array of health and related benefits.
• In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
• SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
• The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.