Responsibilities

• Develop and implement holistic platform, partnership, content and moderation strategies for Meta, TikTok, and YouTube in alignment with audience growth, engagement, and revenue goals.
• Provide platform audits to ensure our efforts are aligned with strategic priorities and help stakeholders deploy resources appropriately.
• Work cross-functionally to cross-pollinate successful ideas and strategies across newsrooms and identify opportunities for productization to scale disparate efforts.
• Ensure shortform video and platform-first content are created in alignment with platform strategies designed to meet audience and revenue targets.
• Create repeatable frameworks and toolkits that enable NBC and Telemundo local stations, as well as RSNs, to execute best-in-class social media strategies around key tentpoles, breaking news and daily news and beat coverage.
• Translate editorial and business priorities into tailored strategies for each platform in English and Spanish.
• Guide frameworks and best practices for content packaging decisions including titles, thumbnails, hashtags, and SEO optimization.
• Lead trainings, workshops, and regular knowledge-sharing sessions with newsroom social and editorial teams.
• Set platform KPIs and collaborate with research team to build dashboards for continuous optimization.
• Utilize analytics to track performance, identify trends, and proactively adjust strategies for impact.

Requirements

• 7+ years of experience in digital media, audience development, or social media strategy with a focus on YouTube and shortform video
• Proven experience managing social strategies across Meta, TikTok, and YouTube, ideally within a news, media, or multiplatform environment
• Strong understanding of content trends, creator ecosystems, and algorithm dynamics on social video platforms
• Experience working with large, multi-brand portfolios and creating systems that scale
• Demonstrated ability to build infrastructure, lead trainings, and manage organizational change
• Deep analytical skills with the ability to interpret data and apply it to strategy
• Must be willing to work in New York, Los Angeles, Chicago or Miami
• Must have unrestricted work authorization to work in the United States.
• Interested candidates must submit a resume/CV online to be considered for the position.

Preferred

• Proficient in English and Spanish preferred.
• Experience with Spanish-language content and/or multicultural audiences is a plus.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.