Responsibilities

• Develops tactical and operational plans for the Brand Marketing team and supports organizational objectives and business goals.
• Leads the execution of marketing campaigns and ensures alignment with corporate brand strategy.
• Directs the analysis of market research data to drive consumer engagement and brand differentiation.
• Implements policies and procedures to improve marketing efficiency and effectiveness.
• Oversees budget allocation for marketing activities and ensures resources are utilized efficiently.
• Lead social media strategy across all platforms, ensuring brand consistency.
• Oversee content creation, including written, visual, and video assets.
• Manage and mentor a team of social media and content specialists.
• Analyze performance metrics to optimize campaigns and content strategies.
• Collaborate with marketing, PR, and creative teams to integrate content initiatives.

Requirements

• Proven experience in social media strategy and content leadership.
• Strong understanding of digital marketing, analytics, and engagement trends.
• Excellent storytelling, communication, and project management skills.
• Experience leading and developing creative teams.
• Bachelor’s degree in marketing or related field

Preferred

• Influencing Skills
• Value Propositions
• Content Strategy
• Search Engine Optimization
• Brand Strategy
• Go-to-Market Strategy
• Integrated Marketing Communications
• Public Relations
• Knowledge of thoroughbred racing is a plus