Director of Social Media

New York City, NY (On-site)

$75K/yr – $100K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the agency's social media strategy across platforms, lead day-to-day content creation and real-time storytelling, and build partnerships with local creators and media while coordinating with press, leadership, and campaigns.

Oversee cross-channel content production and scheduling
Identify real-time opportunities and rapid-response moments
Foster creator partnerships and manage graphics production

Job Description

Responsibilities

Content Strategy & Execution -Lead the agency's social media strategy across all platforms, translating agency priorities into culturally fluent, platform-native content
Content Strategy & Execution -Manage day-to-day content creation, scheduling, and engagement across the agency's social media channels and coordinate with City Hall digital and new media teams
Content Strategy & Execution -Monitor social and digital trends to identify and act on real-time storytelling opportunities, including rapid-response moments tied to breaking news or emerging public discourse
Content Strategy & Execution -Research and identify new digital platforms and new media opportunities the agency can leverage
Video & Creative Partnerships -Produce recurring short- and long-form video series spotlighting small businesses, entrepreneurs, and agency success stories across New York City's five boroughs, overseeing the full production process from concept through final edit
Video & Creative Partnerships -Build and manage relationships with local creators, influencers, and digital media outlets, securing partnerships for press conferences, campaign rollouts, and cultural moments
Video & Creative Partnerships -Oversee the production of graphics and visual content supporting social media, press events, and other storytelling efforts
Cross-Team Coordination -Coordinate closely with the Press Secretary and Communications Director to ensure alignment across social media, press, marketing, and advertising efforts
Cross-Team Coordination -Staff agency leadership at content shoots, creator engagements, and public-facing digital moments as needed
Team Leadership & Performance -Supervise and mentor the Creative Communications Specialist, setting priorities and providing feedback on content and production work

Requirements

1. A baccalaureate degree from an accredited college and three years of satisfactory full-time, experience in public relations, journalism or advertising; or
2. Education and/or experience equivalent to "1" above.

City of New York

3.7 Glassdoor

The City of New York is the most iconic and dynamic city on the planet. With a population of more than 8.4 million people, New York is not only the largest city in the United States — it is the academic, cultural, commercial, and financial capital of the world.City government is filled with opportunities for talented individuals seeking to improve their communities and make a meaningful difference in the lives of their fellow New Yorkers. Every day, the City’s more than 300,000 employees improve infrastructure, provide vital social services, build technology, protect health and safety, and so much more. Join us today at: http://www1.nyc.gov/jobs The City of New York offers its employees:•A chance to build the future of this city. New York City government is at the crossroads of where policy, great ideas, city services, and smart urban planning meet the lives and needs of every day New Yorkers. •Competitive salary and benefits. Hiring packages include a competitive salary, health benefits, various pension plans, employee assistance programs, and individual retirement accounts. •Diverse career opportunities. As the largest local government in the United States with more than 40 agencies, the City of New York offers a broad spectrum of opportunities — from education, housing development, and public health to sustainability, economic growth, technology, and emergency management.•Career Satisfaction. As a City employee, you will have the chance to shape the future of New York City and improve the quality of life for your family, neighbors, and fellow New Yorkers. •Equal Opportunity and Inclusion. The City of New York is an equal opportunity employer that prohibits discriminatory action against City employees and applicants for employment based on their actual or perceived race, color, national origin, ethnicity alienage, citizenship status, gender, religion, creed and all other protected categories.

New York, New York, USA

5.4K employees (163 in marketing)

www.nyc.gov/jobs

69% recommend to a friend

40% CEO approval