Director of Social & Brand Content at PopStroke Entertainment Group | Plano, TX

PopStroke Entertainment Group

Director of Social & Brand Content

Plano, TX (On-site)

Salary Not AvailableDirector/Executive5+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Own and expand PopStroke's social presence across platforms, shaping voice, strategy, and viral content to boost brand reach and cultural relevance.

Own the social strategy and execution across Instagram, TikTok, YouTube, and emerging channels.
Must-have: 5+ years in social media or brand marketing with a major consumer brand.
Standout: Experience creating viral content and brand moments in hospitality/consumer brands.

Job Description

Responsibilities

Define the PopStroke Social Voice
Lead the development of PopStroke’s social tone, personality, and creative voice across platforms including Instagram, TikTok, YouTube, and emerging channels.
Drive Social Brand Awareness
Create bold, engaging content that drives brand visibility, conversation, and shareability , helping PopStroke break through the noise in the hospitality and entertainment space.
Run Point on Social Strategy
Own the strategy and execution of PopStroke’s social media presence — building programs that increase reach, engagement, and cultural relevance.
Concept Viral Content & Brand Moments
Bring fresh ideas and culturally relevant concepts that generate buzz. Identify opportunities to create viral content, brand moments, and social campaigns that get people talking and sharing.
Lead Social Content & Creative Ideas
Continuously test and develop new content formats, storytelling approaches, and social-first campaigns that elevate the brand and keep our audience engaged.
Stay Ahead of Social Culture
Monitor emerging trends, memes, and platform shifts to ensure PopStroke stays current, fun, and culturally relevant .
Collaborate Across Teams
Work closely with marketing, technology, venue operations, and digital teams to create social content that supports venue openings, events, promotions, and brand moments.
Turn Moments Into Momentum
Identify opportunities to amplify real-world PopStroke experiences into shareable social content and cultural moments .

Requirements

5+ years of social media or brand marketing experience
3+ years running point on social media strategy for a major consumer brand known for a strong, culturally relevant social media presence
Experience within hospitality, QSR, retail, or consumer-facing brands
Strong instincts for social tone, voice, and brand storytelling
Ability to concept viral content and brand moments that drive engagement and brand awareness
Deep understanding of TikTok, Instagram, YouTube, and emerging platforms
Highly creative with a strong understanding of internet culture and social trends

PopStroke Entertainment Group

PopStroke is an experiential mini golf and casual dining concept merging a dynamic, technologically advanced, and friendly environment open to guests of all ages. Headquartered in Jupiter, Florida, and partnered with Tiger Woods and TaylorMade, PopStroke locations feature two 18-hole putting courses built entirely with synthetic turf, incorporating fairways, bunkers, and rough. PopStroke's unique amenities include multiple bars with various craft beers, cocktails and wine, on-course mobile app drink delivery, an ice cream parlor, a playground, and a full-service restaurant. PopStroke delivers an unmatched guest experience through cutting-edge technology, providing an interactive and unique golf experience for guests of all skill levels. PopStroke offers various event packages for parties of all sizes and hosts competitive putting tournaments throughout the year, including weekly putting leagues. PopStroke has 13 locations across Florida, Texas, Arizona, Alabama, South Carolina, and Nevada, with 7 additional venues under development and expected to open by the end of 2024.

Stuart, Florida, USA

348 employees (24 in marketing)

www.popstroke.com