Director, Shopper Marketing

Park Ridge, NJ (Unknown)

$190K/yr – $220K/yrDirector/Executive8+ years expFull time

Posted 9 days ago

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Job Summary

Own and drive the shopper marketing strategy across channels, translating insights into retailer programs and ROI-driven initiatives.

Lead strategy that aligns with brand, sales, and commercial objectives
Collaborate with Sales, Brand, and Category Management to design retailer programs
Oversee budgets, measurement, and team development to ensure execution excellence

Job Description

Responsibilities

Develop and lead the overall shopper marketing strategy aligned with brand, sales, and commercial objectives
Define omnichannel activation plans across grocery, mass, club, dollar, convenience, and e-commerce
Serve as the internal expert on shopper behavior, retail trends, and path-to-purchase dynamics
Partner with Sales and Category Management to create retailer-specific marketing programs that drive traffic, basket size, and conversion
Lead the development of in-store merchandising, displays, seasonal programs (e.g., Halloween, Easter), and promotional campaigns
Oversee execution of shopper marketing initiatives across digital, in-store, and retail media channels
Leverage syndicated data (Circana), retailer data, and shopper insights to identify growth opportunities
Measure and optimize ROI of shopper marketing programs, promotions, and retailer investments
Translate insights into actionable recommendations for both internal stakeholders and retail partners
Collaborate closely with Brand Marketing to ensure consistency across consumer and shopper messaging

Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
8–12+ years of experience in shopper marketing, trade marketing, or customer marketing within CPG (food or confection strongly preferred)
Proven track record of driving results with major retailers (e.g., Walmart, Target, grocery chains, convenience)
Strong analytical skills with experience using syndicated and shopper data
Deep understanding of retail merchandising, promotions, and seasonal selling (especially in candy/confection)
Excellent leadership, communication, and cross-functional collaboration skills
Experience managing agencies and external partners
Highly commercial mindset with strong connection to Sales and revenue growth
Creative thinker with the ability to translate insights into compelling shopper activations
Agile and hands-on leader comfortable in a fast-paced, entrepreneurial environment

Benefits

Comprehensive benefits package, EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
Personal time off, vacation time, floating days and observed holidays
Business casual dress
Entrepreneurial and innovative culture offering the opportunity for internal career advancement

PIM Brands

3.4 Glassdoor

PIM Brands, Inc. (PIM) is one of North America’s premier makers of fruit snacks, confections, and other treats. PIM Brands has been ranked #10 amongst the top 60 candy companies in North America by Candy Industry Magazine and has been noted as one of the fastest growing CPG companies in the U.S. by Boston Consulting Group and IRI six times in the past ten years. At PIM Brands, our goal is simple: Delight consumers with delicious, high-quality snacks and confections. Our commitment is to develop, manufacture and market the highest quality products in a responsible, ethical, and transparent manner. We put consumers at the core of what we do and are continually looking to improve our people, knowledge, processes, and technologies to accomplish this. The company’s exceptional portfolio of loved brands includes Welch’s® Fruit Snacks, Welch’s® Juicefuls®, Welch’s® Fruit ‘n YogurtTM Snacks, Original Gummi FunMix®, Sun-Maid® Chocolate Raisins, Tuxedos® Chocolate Almonds, Sour Jacks® Sour Candies, Nuclear SQwormsTM, Toggi® Fine European Chocolate Wafers, and more. Our company was founded with an entrepreneurial spirit to identify unique opportunities and move fast to bring them to market. That mantra still exists today. While our business has grown significantly, achieving double-digit growth every year since its inception, we have maintained our entrepreneurial roots and continued our commitment to delighting consumers with brands they love. We invite you to come and build a SWEET career at PIM Brands. Our entrepreneurial environment is perfect for action-oriented individuals who enjoy a fast-paced, collaborative office culture. Come make an immediate and lasting impact while helping to grow iconic brands!PIM Brands, We Make The Brands You Love®

Founded in 1979

Park Ridge, New Jersey, USA

424 employees (49 in marketing)

pimbrands.com

56% recommend to a friend

67% CEO approval