Director, SEO & AEO

USA (Remote)

$175K/yr – $200K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own the 14-site SEO and AEO program, shaping product and content-driven optimization across B2B and consumer with cross-functional leadership and clear impact on rankings and conversions.

Growth Infrastructure: Define the SEO/AEO strategy across all sites and lead cross-functional delivery with eng, PMMs, and global PR.
Content & On-page: Oversee content marketing, on-page optimization, and copy updates to improve rankings and conversions.
Performance & Reporting: Track rankings, traffic, and conversions, and report insights to leadership.

Job Description

Responsibilities

Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
Conduct keyword research and competitor research
Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
Write copy or edit existing copy to improve SEO/AEO performance
Continually expand your knowledge of SEO/AEO and mentor the team

Requirements

At least 10 years of in house SEO experience, with 5+ years of team leadership experience
At least 5 years of SEO Product Management experience working with engineers in an agile setting
At least 5 years of SEO experience on a large multi million URL site
At least 5 years of experience with B2B SaaS or Content Marketing SEO
Experience creating SEO performance forecasts
Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals
Experience working with C-Level leadership
Ability to write/edit user-focused SEO copy & articles
Strong analytical ability
Proficiency in Excel/Google Sheets

Preferred

Experience with running an AEO/GEO program
Experience with link building and off site SEO
Backdoor access to Google algorithms that let you manually set rankings to whatever you want

Benefits

Flexible Paid Time Off (PTO)
Home internet stipend
Medical, dental, and vision benefits
Maternity/paternity leave program
Employee Assistance Program (EAP)
Professional Development Reimbursement Program
401(k) retirement savings plans (Pre-Tax and Roth)
Flexible Spending Accounts (FSA) - Medical & Dependent Care
Health Savings Account (HSA) with company contribution
Healthy at Houzz program

Houzz

3.8 Glassdoor

Houzz, the leading platform for home building, remodeling and design, empowers industry professionals and homeowners with the tools they need to make every project a success. The company’s cloud-based, AI-powered project management and design software, Houzz Pro (houzz.com/pro), helps pros win projects, collaborate with clients and teams, and run their businesses efficiently and profitably. Houzz Pro also provides their clients with 24/7 access to project information, 3D visualizations and financial tools. Using Houzz, people can find ideas and inspiration, hire professionals and buy products. The Houzz platform is used by more than 3 million construction and design industry professionals and over 70 million homeowners and home design enthusiasts around the world. Our mission is to provide the best experience for home renovation and design, connecting homeowners and home professionals with the best tools, resources and vendors.

Founded in 2009

West Hollywood, California, USA

1.5K employees (252 in marketing)

www.houzz.com/jobs

67% recommend to a friend

75% CEO approval