Responsibilities

• SEO Leadership & Strategy Develop and own the company’s comprehensive SEO and organic growth strategy.
• Build a 12–18 month SEO roadmap based on opportunity, competitive landscape, business priorities, and expected impact.
• Establish organic search KPIs and communicate performance, opportunities, risks, and priorities to executive leadership.
• Own the SEO budget, including technology, software, content resources, digital PR, contractors, and outside vendors when appropriate.
• Develop forecasts for organic traffic, leads, rankings, visibility, and business impact.
• Prioritize SEO initiatives based on business value rather than rankings or traffic alone.
• Build the internal SEO department, including processes, SOPs, reporting structures, accountability, and quality-control standards.
• Manage and develop the SEO Manager and additional SEO support resources.
• Technical SEO Own the technical SEO strategy for All In Solutions.com and future digital properties.
• Regularly audit website architecture, crawlability, indexation, internal linking, canonicalization, redirects, XML sitemaps, robots directives, and duplicate content.

Requirements

• Experience & Leadership: 7+ years of progressive SEO experience with significant hands-on responsibility, previous management or team-lead experience, and prior success leading SEO strategy for a meaningful website or portfolio of websites.
• Proven Growth & Business Strategy: Demonstrated success increasing organic visibility, qualified traffic, leads, or revenue, backed by strong analytical skills, forecasting capabilities, and the ability to present strategy and performance to executive leadership.
• Technical SEO & Engineering Collaboration: Strong technical SEO knowledge, with the ability to work effectively alongside developers and understand complex technical SEO implementations.
• Content & On-Page Strategy: Advanced knowledge of keyword research, content SEO, on-page optimization, internal linking, and aligning search intent with user experience.
• Local SEO, Off-Page & Digital PR: Meaningful experience with local SEO and Google Business Profiles, paired with proven experience in link acquisition, digital PR, and off-page visibility strategies.
• SEO Toolkit & Analytics: Strong understanding of GA4, Google Search Console, rank-tracking platforms, and SEO analytics, with hands-on experience using tools such as Ahrefs, Semrush, Screaming Frog, Looker Studio, or comparable platforms.
• Communication & Stakeholder Management: Excellent written and verbal communication skills with the ability to translate complex SEO data into clear recommendations for executive leadership and cross-functional teams.

Preferred

• Industry & Location Complexity: Multi-location SEO experience, ideally within healthcare, behavioral health, addiction treatment, or another highly competitive and regulated industry.
• Department Building & In-Sourcing: Proven experience building an SEO department from the ground up or bringing agency-led SEO capabilities in-house.
• Revenue Attribution & Business Intelligence: Track record of connecting organic search performance directly with call tracking, CRM data, lead generation, and bottom-line revenue.
• Budget & Vendor Management: Experience managing significant SEO budgets, alongside evaluating and directing external partners such as SEO agencies, content vendors, digital PR firms, and technology providers.