Responsibilities

• Lead the development and evolution of SEM strategy across Google Ads, Microsoft Ads, and other search platforms
• Own overall paid search performance, ensuring strategies align with client business objectives, revenue goals, and media efficiency targets
• Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business
• Manage SEM budgets, forecasts, pacing, and performance against KPIs including CPA, ROAS, revenue, pipeline, conversion volume, and efficiency metrics
• Translate business and client objectives into measurable paid search strategies, testing plans, and execution roadmaps
• Lead advanced testing agendas across bidding strategies, audience segmentation, keyword expansion, creative messaging, landing page performance, and automation
• Analyze performance trends and synthesize insights into clear strategic recommendations for clients, stakeholders, and internal leadership
• Partner with analytics, strategy, creative, CRM, and marketing automation teams to improve measurement, attribution, audience strategy, and campaign effectiveness
• Ensure tracking, attribution, tagging, and data integrity are accurate, scalable, and aligned with reporting needs
• Provide strategic guidance to internal teams and clients on SEM best practices, platform changes, market trends, and growth opportunities

Requirements

• 7+ years of SEM / paid search experience, with demonstrated experience leading strategy across complex or high-budget accounts
• Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes
• Deep expertise in Google Ads and Microsoft Ads, including bidding strategies, automation, campaign structure, keyword strategy, audience targeting, and optimization techniques
• Strong understanding of SEM measurement, attribution, conversion tracking, and performance reporting
• Experience managing large budgets, forecasting performance, and making data-driven investment recommendations
• Advanced analytical skills with the ability to interpret performance data, identify trends, and translate findings into actionable strategy
• Strong client-facing and stakeholder communication skills, including the ability to present complex performance insights clearly and confidently
• Experience working in an agency or client-service environment
• Proven experience managing, mentoring, and developing team members
• Ability to collaborate effectively across strategy, analytics, creative, CRM, marketing automation, and account teams

Benefits

• At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to: - 🏖 ️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug - 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness - 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind - 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career - 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis. Note: This position requires candidates to be in Canada or the US without visa sponsorship. Marketbridge is an Equal Opportunity Employer.