Director, Search Strategy at Orchestra | USA | $110K/yr – $135K/yr

Orchestra

Director, Search Strategy

USA (Remote)

$110K/yr – $135K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the AI-enabled search insights agenda by shaping a scalable framework, a toolkit of LLM-powered analytics, and a bridge to brand and product strategy.

AEO Insights framework: Establish repeatable processes and KPIs to guide discovery across SEO and AI channels.
LLM-powered tool kit: Co-create dashboards and automation with Analytics, Search and Product teams to scale AI-driven discovery.
Insights storytelling: Translate data into strategic recommendations for brand, content ecosystems and leadership decisions.

Job Description

Build and formalize Orchestra’s AEO Insights framework: Architect scalable, repeatable processes for analyzing search behavior across traditional SEO channels and emerging AI-driven discovery systems. Define methodologies, taxonomies and KPIs that standardize how insights are generated and applied across teams. Work strategically to ensure these frameworks inform platform development, internal tooling and new productized insight capabilities.

Develop and continuously refine the AEO tool kit: Identify, evaluate and operationalize a suite of advanced analytics, LLM-powered platforms and search intelligence tools to support semantic analysis, intent clustering, SERP modeling and AI search monitoring. Partner with Analytics, Search and Product teams to co-develop integrated dashboards, automation workflows and internal utilities that scale across Orchestra’s ecosystem and evolve with emerging AI search behaviors.
Transform data into compelling insights & intelligence: Synthesize large, complex data sets into clear, actionable stories that elevate brand strategy, inform content ecosystems and guide decision-making. Present insights to senior client stakeholders with clarity, confidence and strategic precision.
Integrate search intelligence into brand and communication strategies: Collaborate with integrated strategy, creative, insights, product and channel teams to embed AEO insights into brand positioning, messaging architectures, editorial planning and cross-channel activation. Ensure insights from Product-led tools and models are fully leveraged in strategic planning.
Design measurement frameworks and intelligent reporting systems: Define how AEO effectiveness is measured across engagements. Build dashboards, reporting structures and analysis cadences that connect discoverability metrics to meaningful business outcomes and campaign performance. Work closely with the Product team to design reporting features, data models and measurement systems that reflect evolving AI search behaviors.
Ensure technical and contextual readiness for AI-driven discovery: Oversee recommendations related to schema, structured data, content architecture and semantic alignment to ensure clients’ digital ecosystems are optimized for both human users and AI retrieval models. Collaborate with the broader Search team to validate technical requirements, prioritize enhancements and inform platform-level optimizations.
Support innovation in AI search intelligence: Stay at the forefront of emerging search and LLM technologies, experiment with new methodologies and guide the organization in adapting to shifting AI search behaviors. Train teams, publish internal frameworks and contribute to Orchestra’s thought leadership in AI-driven discoverability. Pilot new tools, test prototypes and define future-facing capabilities that strengthen Orchestra’s leadership in AI-powered search strategy.

8–12 years of experience in SEO/AEO, digital strategy, or content intelligence, ideally in an agency or consultancy environment
Deep expertise in search algorithms, structured data and semantic optimization
Strong understanding of audience intent and narrative strategy
Hands-on experience using AI and LLM tools (e.g., ChatGPT, Gemini, Claude, Perplexity) to inform strategy or workflows
Ability to synthesize large data sets into clear, visual and actionable insights
Experience productizing insights into scalable tools, frameworks, or platforms
Familiarity with search tools (Ahrefs, SEMrush, Screaming Frog, Google Search Console) and emerging AI analytics platforms
Strong analytical and problem-solving skills, with the ability to communicate complex ideas to non-technical audiences
Excellent written and verbal communication skills
Curiosity and vision for how search is evolving in an AI-powered ecosystem
Note: This list is trimmed to include the most signal items; additional items may be discussed in interview

Orchestra

Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif la création d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif lacréation d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Orchestra, un modèle unique de fidélisation en proposant aux membres une réduction de 50% toute l’année sur tout le textile et accessoires de marque Orchestra via l'achat d'une carte Club. La marque créée également Orches’troc, une plateforme de revente de produits d’occasion de toutes marques,100% dédiée à l’univers de l’enfant. Aujourd’hui l’entreprise compte plus de 400 magasins dans près 30 pays. Avec l’implantation de nombreux mégastores, les parents trouvent aujourd’hui chez Orchestra le spécialiste qui leur facilite la vie.

Founded in 1995

Saint-Aunès, Occitanie, FRA

1.4K employees (192 in marketing)

fr.shop-orchestra.com