Responsibilities

• Own lifecycle strategy: Design and execute the full email and SMS lifecycle across Thesis and Stasis in Klaviyo — from onboarding and engagement to renewal and reactivation
• Reduce churn: Build and run a systematic churn reduction program targeting M1 churn, using early intervention flows, personalized touchpoints, and subscription pause/save logic
• Drive win-back and reactivation: Develop high-converting campaigns to bring lapsed subscribers back, turning churned customers into a recurring revenue channel
• Lead segmentation and personalization: Build sophisticated audience segments based on behavior, purchase history, product affinity, and engagement — and deploy messaging that actually converts
• Run A/B testing and experimentation: Build a rigorous testing cadence across subject lines, send timing, offer structures, and flow logic to continuously improve performance
• Report on retention KPIs: Own the retention dashboard — tracking LTV, M1/M3/M6 churn, reactivation rate, email/SMS revenue, and subscriber health — and bring weekly insights to leadership
• Collaborate cross-functionally: Partner with the growth, product, and CX teams to align retention strategy with acquisition quality, product experience, and subscriber feedback
• Optimize subscription mechanics: Work with product and ops to improve pause flows, cancellation experiences, and subscription flexibility to reduce involuntary churn

Requirements

• 5–7+ years of experience in retention, lifecycle, or CRM marketing — ideally with ownership over program strategy, not just execution
• DTC subscription experience strongly preferred — you understand the economics of LTV, CAC payback, and subscriber health
• Deep Klaviyo expertise — you’ve built complex flows, managed large lists, and know how to get the most out of the platform
• Proven track record reducing churn and increasing LTV — with real numbers to back it up
• Strong analytical skills — comfortable with cohort analysis, holdout testing, and building retention models from scratch
• Experience managing a small team or mentoring junior marketers — you know how to scale yourself through others
• Excellent cross-functional communication — you can translate retention data into stories that resonate with growth, product, and executive stakeholders

Preferred

• Bonus: experience in wellness, supplements, or health — you understand the customer mindset and the trust dynamics that drive long-term loyalty

Benefits

• 💵 Competitive compensation with an exceptionally generous equity package
• 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
• 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
• 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
• 📈 401k to help you plan for the future
• 🏖 Flexible PTO because we respect the need for work/life harmony
• 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
• 💊 Unlimited (yes, unlimited) Thesis nootropics
• 🎓A strong emphasis on promoting from within and personal development
• 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park