Director, Retail Search at Mars United Commerce | New York City, NY | $121K/yr – $158K/yr

Mars United Commerce

Director, Retail Search

New York City, NY (Remote)

$121K/yr – $158K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own the retail search program across major platforms, balancing hands-on buying with strategy, measurement, and team leadership in a fast changing landscape.

Own the end-to-end paid search engine for retail media, including setup, KPI planning, budget pacing, bidding guardrails, and reporting.
Lead a hands-to-keyboard team, mentor talent, and scale capabilities to keep pace with industry changes.
Partner with Analytics to define KPIs, automate reporting, and push optimization through data-driven insights.

Job Description

Responsibilities

Manage clients’ paid search investments across key retail media platforms (e.g. Amazon Advertising, Walmart Connect and Instacart) – including considerations for campaign setup/architecture, KPI & benchmark setting, item prioritization, budget allocation (always-on and seasonal), keyword research & selection, bidding guardrails, day-parting, pacing & optimization parameters and measurement & reporting
Collaborate with cross-functional peers to translate high-level strategy into detailed, actionable brand- and retailer-specific search plans; and to determine the best way to integrate paid search within the broader omni-channel marketing mix
Lead the current team of hands-to-keyboard retail search buyers; provide inspiration, guidance and mentorship to help them achieve optimal campaign results for our clients; and develop & nurture the existing talent and build out the team as needed to keep pace with the rapid change of pace in the industry
Work with our Analytics & Data Science team to set thoughtful KPIs & benchmarks, deliver best-in-class reporting, and drive automation throughout the measurement & optimization process
Maintain existing relationships with key retail media networks, search platforms (e.g. CitrusAd and Criteo) and third-party software and data platforms
Stay current on the latest news, developments and trends in the industry, and regularly share updates, education, key learnings, best practices and case studies with clients and internal stakeholders
Initiate test & learns to try out new hypotheses, ideas, approaches and/or partner capabilities that could unlock significant performance improvements for our clients

Requirements

Extensive experience building & executing winning search strategies for brands on retail media platforms while working at an agency, retailer media network, aggregator, brand/manufacturer or other relevant company
Deep expertise in the fundamentals of paid search strategy, planning, campaign management, measurement and optimization
Strong familiarity and existing relationships with retail media networks and third-party search platforms like Amazon Advertising, Walmart Connect, Instacart, CitrusAd and Criteo
Firsthand hands-to-keyboard buying experience on native or third-party platforms is preferred – as your team will be seeking guidance, expertise and mentorship in this area – but not required
A dynamic, empathetic leader with seasoned team management and mentoring skills
Ambitious self-starter who takes ownership of and great pride in his/her work
Creative and strategic thinker who gets excited about taking on and solving complex challenges
Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
Confident presenter and clear, persuasive communicator (verbal and written) of complicated information

Preferred

Firsthand hands-to-keyboard buying experience on native or third-party platforms is preferred – as your team will be seeking guidance, expertise and mentorship in this area – but not required
Dynamic, empathetic leader with seasoned team management and mentoring skills
Ambitious self-starter who takes ownership of and great pride in his/her work
Creative and strategic thinker who gets excited about taking on and solving complex challenges
Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality
Adept at analyzing results, synthesizing data, drawing out insights & implications and developing insightful & actionable recommendations
experience using tools & platforms such as Pacvue, Analytic Index, Power BI and Tableau is preferred

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our Best-in-class Wellness And Benefits Offerings Include
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Mars United Commerce

Mars UnitedSM Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Founded in 1972

Southfield, Michigan, USA

970 employees (280 in marketing)

www.marsunited.com