Responsibilities

• oversee the execution of onsite media and retargeting for the retailer, with a strong understanding of retail media execution, optimization, and ideally handover from agency to in-house.
• serve as the SME on a larger management consulting team, providing insight into specific roles, evolving technologies, and requirements for successful in-house activation of onsite and retargeting.
• use your experience to predict potential watch outs and plan for them as we devise the inhousing change management plan.
• translate experience into benchmarks
• source current market intelligence, including current role descriptions, AI augmentations for teams, and technology feedback
• evaluate a proposed external agency and in-house solution against objectives, timelines, and costs, and provide a detailed SWOT analysis
• define change management plan milestones associated with inhousing efforts

Requirements

• 8-10+ years in retail media, with direct hands-on experience in onsite media and retargeting (not adjacent categories like paid social or search)
• Direct experience working in-house at a retailer, ideally having gone through or led an agency-to-in-house transition themselves
• Experience with major retail media platforms
• Background in retail media network operations, whether on the retailer side or supporting one as an agency or vendor partner
• Comfort building and presenting frameworks like SWOT analyses, benchmarks, or org design recommendations, rather than just executing campaigns
• Experience with change management, org design, or operating model work
• Deep understanding of onsite ad formats (sponsored product, display, native) and retargeting mechanics specific to retail (first-party data usage, walled garden dynamics)
• Familiarity with the current retail media talent landscape, so they can speak credibly to role structures, team sizes, and hiring needs for an in-house team
• Awareness of AI's growing role in retail media operations (optimization, creative, reporting)
• Strong executive presence, since they'll be the SME voice in front of a consulting team and likely client stakeholders