Director of Retail Media

Bentonville, AR (Hybrid)

$160K/yr – $165K/yrDirector/Executive8+ years expFull time

Posted 7 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Walmart Connect and Sam's Club retail media strategy, measurement, and growth initiatives, leading cross-functional teams to deliver a differentiated end-to-end retail media partnership for brands.

  • Drive full-funnel media plans across onsite, offsite, app, store, pickup, and delivery
  • Build closed-loop measurement with InsightsLab/ViCi to prove incrementality and category impact
  • Develop and coach senior digital media managers to enable scalable growth

Job Description

Responsibilities

  • Move Walmart Connect and Sam's Club media from adjacent media buying to an embedded capability that links category strategy, retail readiness, media activation, and closed-loop measurement.
  • Own annual and quarterly media strategy for assigned clients, tying plans to merchant and brand priorities across Walmart and Sam's Club.
  • Build a differentiated Walmart and Sam's Club growth offering for brands that need more than buyer access, positioning MPG as a strategic retail media partner.
  • Lead the team that manages media-only clients at Walmart & Sam's Club, setting priorities and ensuring consistent quality across the portfolio.
  • Own readiness gates — PDP, inventory, creative, and item priorities — ensuring campaigns launch only when retail fundamentals support media investment.
  • Oversee campaign setup, pacing, and optimization across Sponsored Products, Sponsored Brands, display, off-platform media, and connected shopper experiences.
  • Ensure media plans account for the full funnel — onsite, offsite, app, store, pickup, and delivery — rather than a single channel or placement.
  • Align media timing with launches, mods, promotions, and share-growth priorities across the client portfolio.
  • Build closed-loop reporting with InsightsLab and ViCi that proves incrementality, conversion, and category impact, not just media delivery.
  • Deliver executive-ready performance narratives that connect media spend to launches, share growth, and total category outcomes.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, or related field; equivalent relevant experience may be considered.
  • 8+ years of experience in retail media, digital media, ecommerce, or related environment, with direct experience managing Walmart Connect and/or Sam's Club media.
  • Demonstrated experience developing and executing media strategy tied to category and merchant priorities, not just campaign-level tactics.
  • Strong understanding of retail readiness fundamentals — PDP quality, inventory, creative, and item prioritization — and how they affect media performance.
  • Experience building or using closed-loop measurement and reporting tools (e.g., InsightsLab, ViCi, or similar) to prove incrementality and category impact.
  • Experience managing media across the full funnel, including onsite, offsite, app, store, pickup, and delivery. Experience managing or mentoring media managers, specialists, or analysts.
  • Strong cross-functional collaboration skills, with proven ability to work across sales, operations, insights, and content/digital shelf teams.
  • Strong client-facing communication, presentation, and business development skills in a fast-paced, multi-client environment.
  • High proficiency with Excel and PowerPoint; comfortable working with media platforms, dashboards, and reporting tools such as Pacvue or Skai.

Preferred

  • Experience managing CPG accounts across health and wellness, food and beverage, personal care, home, hardlines, or related categories.
  • Experience within a broker, agency, retail media, or ecommerce consultancy environment.
  • Experience with DSP, AMC, or comparable programmatic and closed-loop measurement platforms.
  • Track record of expanding services with existing clients or supporting new business development/pitch efforts.
  • Prior people management experience, including hiring, coaching, and developing media managers or specialists.

Benefits

  • MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance.
  • Our compensation program provides market industry base salary, bonuses, and 401K.
  • In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
Market Performance Group logo

Market Performance Group

3.6 Glassdoor

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. With unparalleled depth and breadth of omnichannel operating experience, MPG builds and activates strategies that synergistically drive brand sales performance across both eCommerce and Brick & Mortar retailers. The company leverages the expertise of seasoned manufacturer and retailer experts with significant experience delivering top-line revenue and bottom-line profit. Its highly regarded team of 400+ strategy and commercialization professionals combine leading-edge omnichannel expertise with strategic consumer, category, and marketplace insights to create competitive advantage and drive profitable growth for CPG brands. Whether focused on game-changing business strategies or go-to-market executional support, MPG has built a strong reputation as a trusted partner and valuable resource to health & wellness, food & beverage, and retail giants, along with leading private equity firms and their operating companies. MPG offers best-in-class, end-to-end capabilities and integrated solutions for a wide range of strategy and commercialization needs. These include Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation, Order to Cash/3 PL and FleXforce®, for short- or long-term, plug-and-play support for marketing, sales strategy and other capability areas. #marketing #digitalmarketing #ecommerce #retailmedia #omnichannel #marketingstrategy #consulting #analytics #insights #shoppermarketing #branding #gotomarket #cpg #cpgindustry

Founded in 2002
Princeton Junction, New Jersey, US
695 employees (155 in marketing)
63% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
31.2%
Direct
45%
Referral
7.7%
Social
14.3%
Paid
1.6%

Headcount Trend

Current headcount: ~707

Marketing Team

Marketing Team Size
138 (20% of company)
Median Career Experience
15 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Jan 2021
    Private Equity

Recent News