Director, Regional Demand Center North America

Seattle, WA (On-site)

$173K/yr – $259K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Drive regional demand operations for North America by turning global strategies into scalable, high-quality campaigns and pipeline while aligning with sales priorities.

  • Must-have: RDC leadership, pipeline metrics, and marketing operations expertise
  • Standout: Experience scaling regional campaigns in a fast-paced technology environment

Job Description

Responsibilities

  • Lead and develop a high-performing Regional Demand Center team across North America
  • Define clear roles, responsibilities and performance expectations within the RDC
  • Foster a culture of operational excellence, accountability and continuous improvement
  • Build capabilities across campaign execution, demand operations and performance optimization
  • Own the North America RDC operating model, ensuring efficient and scalable campaign execution
  • Translate global demand generation strategies into actionable regional plans
  • Balance standardization with regional customization to maximise pipeline impact
  • Establish clear intake, prioritization, and delivery processes for campaign execution
  • Oversee end-to-end campaign execution across channels (digital, paid media, webinars, sales & marketing programs, email nurtures, creative, operations, partners)
  • Ensure campaigns are delivered on time, at scale and aligned to regional priorities

Requirements

  • Bachelor’s degree (BA/BS) in Marketing, Communications, Business or related field
  • 10-12+ years of B2B marketing experience, preferably in technology organizations
  • Proven experience in demand generation, campaign operations, or marketing operations
  • Demonstrated experience working within or leading a Regional Demand Center (RDC) or similar centralized demand model
  • Strong understanding of pipeline generation, lead management and funnel metrics
  • Experience managing and developing teams in a fast paced, high volume environment
  • Familiarity with marketing automation platforms (Marketo, Sixth Sense etc) and CRM systems (Salesforce)
  • Demand Generation Expertise: deep understanding of campaign execution and pipeline creation
  • Operational Excellence: strong process design and execution discipline
  • Data-Driven Mindset: ability to analyze performance and drive continuous improvement

Preferred

  • Experience in SaaS, AI, cybersecurity or enterprise technology environments
  • Experience working in global, matrixed organizations
  • Familiarity with ABM models
  • Experience supporting multi-region or multi-segment campaign execution

Benefits

  • You may also be offered incentive compensation, bonus, restricted stock units, and benefits.
  • F5’s benefits details can be found at the linked page
F5 logo

F5

3.8 Glassdoor

F5, Inc. (NASDAQ: FFIV) is the global leader that delivers and secures every app. Backed by three decades of expertise, F5 has built the industry’s premier platform—F5 Application Delivery and Security Platform (ADSP) —to deliver and secure every app, every API, anywhere: on-premises, in the cloud, at the edge, and across hybrid, multicloud environments. F5 is committed to innovating and partnering with the world’s largest and most advanced organizations to deliver fast, available, and secure digital experiences. Together, we help each other thrive and bring a better digital world to life.

Founded in 1996
Seattle, Washington, USA
6.1K employees (329 in marketing)
71% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
953.2K
Monthly Google Ads Budget
$86.7K
Traffic Source Mix
Search
46.5%
Direct
42.5%
Referral
8.3%
Social
1.3%
Paid
1.3%

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size
244 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Post IPO Equity, 5 years ago

Funding History

  • Nov 2020
    Post IPO Equity
  • Sep 1998
    Series Unknown

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