Responsibilities

• Oversee and execute a cohesive PR and social media strategy that aligns with Topgolf’s brand voice and business priorities, inclusive of crisis management
• Lead content creation, social community engagement, and audience growth across all relevant social channels
• Build and nurture relationships with media, friends of the brand/ambassadors, and partners to amplify Topgolf’s presence
• Develop and implement creative, proactive PR initiatives and earned media opportunities
• Leverage analytics and insights to optimize performance and engagement
• Collaborate with cross-functional teams, including internal creative team, social content agency partners, operations, and corporate communications
• Lead Executive PR and social strategy

Requirements

• Bachelor’s Degree in Marketing, Communications, or related field
• 7+ years of experience in social media, PR, or digital marketing, preferably in the hospitality, sports, or entertainment industry
• Proven track record of driving brand awareness and engagement through innovative social campaigns
• Strong media relations experience with a deep understanding of earned media strategies
• Excellent leadership, communication, creative thinking, and storytelling skills
• Ability to thrive in a fast-paced, high-energy environment
• Experience mentoring and leading a team of direct reports; ability to work effectively and efficiently both independently and collaboratively
• 35% travel as needed to brand activations or events where social media content creation or PR/earned media opportunities are integrated
• Four days in Dallas office requirement

Benefits

• Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.