Director of Public Relations

Chicago, IL (Remote)

$140K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the earned media engine with cross‑functional influence, turning product stories, leadership visibility, and brand moments into credible external narratives that move trust and growth in a regulated financial services context.

  • Corporate and product storytelling: shape narratives that elevate leadership and product innovations across national business, real estate, fintech, and consumer media.
  • Executive visibility and media relations: secure executive placements, speaking gigs, awards, and contributed content with top-tier outlets.
  • Reputation management and cross‑functional alignment: monitor sentiment, manage issues, and align messaging with Marketing, Legal, Product, and Leadership.

Job Description

Responsibilities

  • Develop and execute an integrated public relations strategy aligned with Rate’s business objectives, brand identity, and growth priorities.
  • Build distinct earned media strategies across corporate reputation, business press, trade media, consumer PR, product storytelling, executive visibility, wellness initiatives, and industry leadership.
  • Identify and package compelling stories across the business, including product innovation, homeownership, customer experience, community impact, company culture, wellness initiatives, partnerships, market trends, and leadership perspectives.
  • Build and manage relationships with top-tier journalists, editors, producers, and media outlets across national business, financial services, real estate, fintech, mortgage, personal finance, lifestyle, consumer, wellness, and trade media.
  • Drive executive visibility for Rate’s leadership team through thought leadership programs, media placements, speaking opportunities, awards, contributed content, and timely commentary.
  • Own external messaging frameworks, media narratives, press materials, executive talking points, briefing documents, reactive statements, and communications guidance.

Requirements

  • 8+ years of progressive public relations, corporate communications, or integrated communications experience, with at least 3 years in a leadership role.
  • Demonstrated success securing meaningful coverage across national business, consumer, trade, industry, lifestyle, and/or wellness-adjacent media.
  • Experience managing both corporate/business press and consumer-facing media strategies.
  • Experience in financial services, mortgage, fintech, real estate, personal finance, technology, consumer brands, wellness, or another highly regulated or complex industry is a strong plus.
  • Proven ability to develop and execute executive communications, thought leadership, and media visibility programs.
  • Strong understanding of how earned media supports brand trust, consumer relevance, executive authority, reputation, recruiting, and business growth.
  • Ability to translate complex business, financial, product, industry, or brand information into clear, compelling stories for different audiences.
  • Established media relationships across business, trade, real estate, fintech, personal finance, lifestyle, consumer, wellness, and/or national media.
  • Strong crisis communications and issues management experience; you stay calm, move quickly, and communicate clearly when it matters most.
  • Exceptional writer and storyteller with sharp editorial instincts, strong judgment, and the ability to identify what is newsworthy, what is brand-building, and what requires restraint.

Nice to Have

  • Ideal Candidate Profile: The ideal candidate is both a strategist and a doer — someone who can build the communications roadmap, counsel senior leaders, and also get into the details of pitching, messaging, media prep, and response planning.
  • They understand the difference between a business story, a trade story, and a consumer story, and know how to shape each one for the right audience.

Benefits

  • comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g., legal planning assistance; identity theft protection; wellness resources)
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Rate

3.4 Glassdoor

The mortgage and finance company that can get you approved in as little as one day. NMLS ID: 2611Operating as Guaranteed Rate, Inc. in New York.Guaranteed Rate, Inc. D/B/A Rate; NMLS #2611; For licensing information visit www.nmlsconsumeraccess.orgwww.rate.com/licensing • AZ: Arizona Mortgage Banker License #0907078 • CA: Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act • GA: Residential Mortgage Licensee #20973 • NJ: Licensed by the N.J. Department of Banking and Insurance • NY: Licensed Mortgage Banker - NYS Department of Financial Services, 750 Lexington Ave. Suite 2010, New York, New York 10022, Licensed Mortgage Banker - NYS Department of Financial Services, 750 Lexington Ave. Suite 2010, New York, New York 10022. Doing business in New York as Guaranteed Rate, Inc. • RI: Rhode Island Licensed Lender • TX: www.rate.com/texas-consumers-how-to-file-complaint. CO: Regulated by the Division of Real Estate. Licensed by the New Hampshire Banking Department. OR: Licensed and Regulated by the Department of Consumer and Business Services Licensed by the Pennsylvania Department of Banking and Securities.

Founded in 2000
Chicago, Illinois, USA
5.3K employees (258 in marketing)
68% recommend to a friend

Traffic Signals

Monthly Visitors
491.2K
Monthly Google Ads Budget
$849.1K
Traffic Source Mix
Search
25.2%
Direct
63.7%
Referral
9.5%
Social
0.3%
Paid
1.1%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size
223 (4% of company)
Median Career Experience
12 years
Median Tenure
4.6 years

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Dec 2017
    Private Equity

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