Responsibilities

• Serve as the primary media contact for St. Catherines and St. Charles Hospital, proactively building and maintaining relationships with local, regional, and healthcare media outlets
• Develop and execute media strategies that enhance visibility, credibility, and trust
• Monitor media coverage and public sentiment; manage routine inquiries and emerging issues, coordinating responses with Corporate Communications
• Escalate sensitive or high-risk issues and support crisis communications efforts, in partnership with Corporate Communications and executive leadership
• Partner with local community relations colleague to leverage and promote campus and community events
• Identify, develop, and promote compelling patient and physician stories that reflect the mission and impact of both hospitals
• Partner with CH digital and communications teams to produce and contribute content for the intranet, social media, web and other key consumer, employee and provider channels
• Oversee content creation for press releases, feature stories, blogs, and digital channels
• In collaboration with the corporate digital marketing team, direct the social media strategy for both hospitals with a focus on engagement, growth, and brand reputation
• Partner with clinical teams to highlight patient journeys/testimonials, physician insights, and service line strengths
• Ensure content is timely, compliant (HIPAA), and aligned with brand standards

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field (Master’s preferred)
• 8–10+ years of progressive experience in public relations, media relations, or communications
• Healthcare or hospital experience strongly preferred
• Exceptional storytelling and writing skills
• Strong media relationships and proven success securing earned media coverage
• Experience managing crisis communications and sensitive issues
• Knowledge of HIPAA and healthcare regulations as it relates to communications

Benefits

• generous benefits packages, generous tuition assistance, a defined benefit pension plan, and a culture that supports professional and educational growth