Responsibilities

• Develop and lead domestic earned media strategies aligned with organizational priorities, marketing initiatives, and destination milestones.
• Identify and activate proactive news hooks tied to marquee events, cultural moments, and major Las Vegas announcements to generate national coverage.
• Define and report on performance metrics that demonstrate the impact of domestic earned media across consumer and trade audiences.
• Direct day-to-day domestic PR efforts, including pitching, FAM trips, press events, broadcast opportunities, and trade engagement.
• Serve as the primary point of contact for domestic media, overseeing development of press materials such as releases, talking points, media alerts, and briefing documents.
• Build and manage relationships with key national consumer, travel, lifestyle, and travel trade media, and coordinate domestic media presence at major destination events and activations.
• Collaborate with Marketing, Digital, Airline Development, Research, Corporate Communications, and International PR to align domestic earned media with broader destination priorities and maintain consistent messaging.
• Lead, mentor, and develop domestic PR staff while managing the domestic earned media budget and resource allocation.
• Oversee related administrative responsibilities, including approving travel requests, expense reports, and other documentation.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing or related field, or high school diploma (or equivalent) plus 4 additional years equivalent job-related experience; advanced degree preferred
• Accomplished leader in public relations, communications, and/or journalism with 10 years proven experience in strategic public relations and/or communications disciplines
• Writes, reads, analyzes, and interprets documents including reports, budgets, business correspondence, sales collateral, and procedure manuals
• Strong presentation and listening skills required to communicate effectively to diverse audiences (leadership, clients, partners, and the general public), respond to questions, and adapt style across formats
• Advanced listening and communication skills with clients, vendors, management, and other ambassadors in a variety of formats
• Intermediate proficiency with Microsoft Office Suite, e.g. Word, Excel, PowerPoint, Outlook, etc.
• Must be able to work non-traditional office hours as needed, and travel for extended periods when necessary
• Must have or be able to obtain a current U.S. Passport for required international travel. The role requires the ability and willingness to travel domestically and internationally as needed; multilingual capability is strongly preferred.

Preferred

• multilingual capability is strongly preferred
• advanced degree preferred