Responsibilities

• Develop and execute PR plans that are tightly aligned with the North American marketing strategy, ensuring that PR activities (such as product launches and brand events) maximize market impact and sales conversion.
• Collaborate closely with digital marketing, social media, and advertising teams to ensure brand messaging consistency and synergy across all channels (online/offline).
• Build and maintain strong relationships with key North American consumer press, tech media, home/lifestyle bloggers, and industry KOLs.
• Proactively identify story angles linking products with current news trends; pitch and secure product reviews, feature articles, and interviews by crafting high-quality press releases, media kits, and in-depth stories.
• Translate technical product specifications into warm, relatable brand stories that resonate with consumer lifestyles (e.g., smart living, sustainability).
• Manage and create content for PR purposes, including executive briefing memos, white papers, case studies, and video scripts.
• Monitor public opinion and media landscape in North America, identifying potential risks and providing early warnings.
• Act as a company spokesperson or support executives for media interviews; respond swiftly during crises to develop communication strategies and protect brand equity.
• Regularly analyze the effectiveness of PR campaigns (e.g., media impressions, share of voice, referral traffic from KOLs) and provide data-driven recommendations for optimization.
• Stay abreast of North American home appliance market trends and competitor activities to provide insights for product localization and marketing strategy.
• Support executive communications and manage media inquiries and potential crisis situations.