Director (Public Relations), Consumer Lifestyle

New York City, NY (Hybrid)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

You will own the client strategy and lead cross-functional campaigns from vision to measurable outcomes, shaping media outreach, expanding placements, and developing future leaders.

  • Lead strategic vision and roadblocks to ensure client success
  • Manage key client relationships and craft compelling headlines
  • Drive innovation, measurement, and team development across campaigns

Job Description

Responsibilities

  • Drive Strategic Vision & Proactively Identify Roadblocks: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success
  • Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact
  • Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications
  • Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals
  • Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact
  • Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before
  • Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes

Requirements

  • 7-9+ years of experience in media relations, corporate communications, or public relations
  • Demonstrated success leading client accounts and agency teams
  • Established relationships with consumer media contacts
  • Proven track record of developing innovative campaign concepts
  • Strong organizational and time management skills

Preferred

  • AEO & Affiliate Understanding: You recognize the growing intersection of earned media, AI search, and affiliate commerce, identifying opportunities that drive both brand visibility and measurable business impact.
  • Point Positive Mindset: You bring realistic optimism to challenges—identifying opportunities without glossing over obstacles
  • Hustle and Can-Do Attitude: You're resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short
  • Future-Forward Thinking: Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream
  • Media Relations Expertise: You've cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage
  • Organizational Excellence: You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns
  • Creative Expertise: You've personally conceived successful PR stunts and campaigns that generated significant attention

Benefits

  • Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
  • Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings
Orchestra logo

Orchestra

Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif la création d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif lacréation d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Orchestra, un modèle unique de fidélisation en proposant aux membres une réduction de 50% toute l’année sur tout le textile et accessoires de marque Orchestra via l'achat d'une carte Club. La marque créée également Orches’troc, une plateforme de revente de produits d’occasion de toutes marques,100% dédiée à l’univers de l’enfant. Aujourd’hui l’entreprise compte plus de 400 magasins dans près 30 pays. Avec l’implantation de nombreux mégastores, les parents trouvent aujourd’hui chez Orchestra le spécialiste qui leur facilite la vie.

Founded in 1995
Saint-Aunès, Occitanie, FRA
1.4K employees (192 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Traffic Source Mix
Search
50.4%
Direct
43%
Referral
3.3%
Social
0.9%
Paid
1.3%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
46 (3% of company)
Median Career Experience
14.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
9