Responsibilities

• Serve as the strategic programmatic leader for the divisional team, focusing on the synthesis of strategy, planning, and activation to exceed business KPIs.
• Act as a key consultant to senior brand and divisional leads, translating programmatic performance into long-term marketing recommendations and cross-channel success.
• Lead the design and delivery of high-level business reviews and growth opportunity presentations, focusing on "the why" behind the data to drive future investment decisions.
• Streamline the oversight of tactical execution-including trading setup, pacing, and budget management-ensuring these processes serve as a foundation for performance rather than a primary focus.
• Ensure all programmatic campaigns are executed with consistency and excellence as defined by local and global L’Oréal standards.
• Act as a core member of the programmatic leadership team to support lead initiatives, deliver programmatic excellence (planning, trading, and operations), and support strategic workstream leads (Digital TV, SSP, audience targeting, sales studies, etc.) by scaling best practices.
• Interpret and scale L’Oréal’s divisional data strategy within programmatic to maximize competitive advantage and ROI.
• Maintain a deep understanding of innovation capabilities, the L’Oréal business, and existing/emerging buying platforms (e.g., DV360, Amazon DSP, TTD).
• Act as a core resource for gathering and distributing research regarding the programmatic industry.
• Present and submit case studies of the team's work to internal teams and cross-functionally in department-wide and inter-agency meetings.

Requirements

• 7-10 years of experience digital media experience across display, video, social and mobile; a minimum of 5 years hands-on-keyboard programmatic; 6-8+years of experience digital media experience across display, video, social and mobile; a minimum of3+yearshands-on-keyboard programmatic
• Strong understanding of the programmatic ecosystem (e.g.exchanges, DSPs, data offerings, auction types, marketplace dynamics, etc.) and ability to demonstrate that knowledge
• Experience with audience strategy and tactical deployment across data types (1P, 2P, 3P)
• Proven ability to distill complex data into meaningful and actionable insights
• Proficiency in Microsoft Office and experience with data analysis in Excel(pivot tables, advanced functions)
• Solution-orientation with strong analytical, problem solving and critical thinking skills
• Excellent written and verbal communicator
• Proven experience navigating ambiguity, changes or challenges
• Bachelor’s degree or above
• Experience directly managing at least one (1) team member is highly recommended

Preferred

• Experience directly managing at least one (1) team member is highly recommended
• Accountability and flexibility with leaders are strongly preferred

Benefits

• As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
• Salary Range [New York]: $138,500-$200,800 base salary(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs