Responsibilities

• Lead and own the build out of programmatic media in-house, including DSP selection (e.g., The Trade Desk, DV360), seat setup, and onboarding of data and measurement integrations
• Personally build and launch campaigns directly within the DSP(s) — line items, creative setup, inventory/deal selection, and audience targeting — rather than directing an agency to do so
• Set programmatic strategy across display, video and native, and then execute against that strategy hands-on, day to day
• Own budget pacing and bid management directly within platforms, adjusting in real time based on performance rather than on a periodic review cycle
• Build and refine audience strategy using first-party data, contextual targeting, and third-party/curated segments as privacy and platform capabilities allow
• Establish measurement and attribution for programmatic — partnering with analytics
• Build a testing roadmap for creative, audience, and channel/inventory mix, and personally execute and read out those tests
• Take extreme ownership of performance — proactively identifying underperformance and making the platform-level changes needed rather than waiting for direction
• Partner with creative teams to ensure display and video assets are built and sized correctly for programmatic delivery
• Build the operational foundation (naming conventions, tagging, reporting structure, documentation) needed to scale programmatic responsibly as investment grows

Requirements

• 7+ years of hands-on programmatic media buying experience, including direct, in-platform DSP experience
• Proven experience building or substantially scaling an in-house programmatic function, including DSP selection and onboarding
• Deep, current expertise in at least one major DSP (The Trade Desk, DV360, or similar); multi-platform experience strongly preferred
• Strong understanding of display, video, and native including deal types (PMP, programmatic guaranteed, open exchange)
• Experience with audience strategy, including first-party data activation and privacy-conscious targeting approaches
• Strong analytical skills; comfortable working directly with performance and attribution data (Excel required, SQL a plus)
• Experience partnering with analytics teams on incrementality or lift measurement
• Strong communication skills: able to translate platform-level performance into a clear business narrative for senior leadership

Benefits

• Competitive Pay
• Employee Company Ownership Opportunities
• Industry Leading Training Programs
• Leadership Development and Career Growth Tracks
• Comprehensive and Affordable Benefits Package
• Top Workplace with Award Winning Culture