Responsibilities

• Developing and executing a comprehensive marketing strategy and product roadmap to achieve revenue and profitability goals.
• Managing the product P&L by allocating resources to maintain a market-leading, cost-effective portfolio, including pricing, product development, and promotional strategy.
• Owning the development and execution of the long-term product and marketing strategy.
• Collaborating with Sales, Innovation & Development, and Supply Chain to ensure alignment and drive profitable growth.
• Leveraging Packaging Application Centers and Design Engineers to solve customer packaging challenges and accelerate profitable growth.
• Define and maintain a multi-year product roadmap for integrated equipment, substrates, parts, and after-market services that aligns with overall corporate strategy and customer needs.
• Conduct market, competitive, and technology trend analyses to identify emerging opportunities and risks in film, paper, and machinery segments.
• Build business cases for new offerings—evaluating total addressable market, revenue potential, cost to serve, and ROI.
• Own the end-to-end product lifecycle, from requirements gathering through launch, sustainment, and end of life.
• Prioritize feature enhancements, cost reduction programs, and service improvements based on quantitative value drivers.

• Manage portfolio rationalization to balance innovation investment against legacy product profitability.
• Serve as the primary liaison with internal engineering, external OEM partners, and key suppliers to ensure alignment on product specifications, quality, and delivery.
• Negotiate and manage technical contracts, component sourcing agreements, and aftermarket service-level agreements.
• Coordinate field trials, pilot installations, and customer acceptance testing for complex equipment solutions.
• Set pricing strategy across equipment, substrates, and parts & service offerings to optimize margin and win rates.
• Develop sales tools, technical collateral, ROI calculators, demo kits, training modules, and web content to empower direct and channel sales teams.
• Partner with marketing communications to craft value propositions, case studies, white papers, and targeted campaigns.
• Lead cross-functional teams (R&D, operations, supply chain, service, finance) in Agile or Stage Gate product development processes.
• Drive go-to-market plans, launch readiness checklists, and post-launch performance reviews.
• Institute clear processes and governance to ensure product management focus remains on value-added marketing activities

Requirements

• Bachelor’s degree in Mechanical/Industrial Engineering, Materials Science, or related STEM field
• 7+ years in B2B product management of technical, capital‑intensive equipment or systems
• Demonstrated track record managing integrated product portfolios including hardware, consumables, and service offerings
• Hands‑on experience with contract negotiation, aftermarket service models, and channel partnerships
• Ability to travel up to 40% for customer visits, trade shows, and partner workshops
• Proficiency with product lifecycle management (PLM) tools, CRM systems, and data analytics platforms

Preferred

• MBA strongly preferred