Responsibilities

• Define and guide differentiated messaging and positioning for Hyland's product portfolio in partnership with product management and cross-functional stakeholders.
• Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging, and plan and execute product and solution launches with cross-functional alignment.
• Act as a senior strategic partner across product, sales, demand generation, and customer success to shape business outcomes and drive pipeline growth.
• Identify content needs and oversee development of marketing and sales materials, partnering with sales enablement to ensure teams are equipped with effective messaging and insights.
• Lead department-level strategic planning and portfolio oversight of product marketing programs and initiatives, evaluating and improving processes to drive efficiency and effectiveness.
• Build, coach, and develop a high-performing team of product marketers, identifying future leaders and fostering a culture of accountability, collaboration, and continuous improvement.

Requirements

• 10+ years of experience in B2B product or solution marketing, including team leadership.
• Experience in enterprise software markets such as content management or process automation.
• Strong ability to translate product capabilities into clear, meaningful customer value.
• Excellent written and verbal communication and cross-functional collaboration skills.
• Demonstrated experience using data-driven approaches to measure performance and improve results.

Preferred

• MBA or other advanced degree.
• Experience engaging with industry analysts and shaping market perception.
• Proven track record building and scaling high-performing marketing teams.
• Familiarity with modern marketing tools, technologies, and best practices.
• Proven ability to operate effectively and lead through influence in a matrixed organization.