Director, Product & Marketing Analytics

USA (Remote)

$210K/yr – $260K/yrDirector/Executive12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own retention analytics and causal-inference work for a subscription business, turning data into actionable CRM, product, and marketing interventions.

  • Retention analytics and experimentation: cohort design, churn decomposition, and ROI-focused interventions across the subscription lifecycle.
  • Executive storytelling and stakeholder alignment: translate complex findings for GMs, VPs, and C-suite to guide roadmaps and investments.
  • MTI/MMM and segmentation: drive multi-touch incrementality, cross-channel mix, and audience prioritization with quarterly finance targets.

Job Description

  • Serve as the analytics thought partner to GMs, VPs of Product, and Marketing leadership, shaping roadmaps and investment decisions through data
  • Represent analytics in cross-functional forums, translating technical findings into executive-ready narratives and influencing decisions at the C-suite level
  • Maintain visibility into macro-level business sensitivities: e.g., how a 2.5pp shift in retention translates to quarterly and annual revenue impact
  • Own retention analytics across the subscription lifecycle, including cohort design, churn window decomposition, and segment-level intervention prioritization (product type, WL prior experience, check-in engagement, dose adjustment)
  • Define hero metrics, guardrail metrics, and dashboard frameworks to monitor performance across membership and Rx subscription populations in real time
  • Design experimental and observational analyses to identify causal drivers of retention and churn, and translate findings into CRM, product, and clinical interventions
  • Partner with product and clinical teams on evaluation of new features and treatment protocols, side-effect management, check-in experience, snooze/save mechanics
  • Guide segmentation strategy across user attributes to prioritize where retention investment has the highest ROI
  • Lead the transition from MTA to MTI (Multi-Touch Incrementality), including MMM validation, incrementality test design (geo holdouts, go-dark tests), cross-category halo methodology, and calibration aligned to quarterly finance targets
  • Partner with Marketing leadership to assess paid channel efficiency across SEM, Social, OTT TV, Podcast, and emerging channels, with a clear view of where MTI and MTA diverge and why
Hims & Hers logo

Hims & Hers

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more. With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers. In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit hims.com and forhers.com.

Founded in 2017
San Francisco, California, USA
1.9K employees (209 in marketing)

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
147 (8% of company)
Median Career Experience
12 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $1B
  • Jan 2021
    Post IPO Equity • $75M
  • Mar 2020
    Private Equity

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