Director of PR & Reputation at Associa | Dallas, TX

Director of PR & Reputation

Dallas, TX (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive Associa’s PR and online reputation strategy at enterprise scale, guiding crisis comms, executive visibility, and media leadership.

Own the integrated PR and online reputation strategy aligned with brand priorities.
Must-have: Proven earned media, crisis comms, and executive messaging experience.
Standout: Experience managing agency partners and enterprise programs.

Job Description

Responsibilities

Develop and lead an integrated PR and online reputation strategy aligned with company priorities and brand positioning.
Anticipate emerging issues and industry trends; proactively adjust strategies to protect and strengthen brand trust.
Oversee enterprise‑level reputation monitoring across news, review sites, and online forums.
Use media analytics and reputation data to drive insights, refine messaging, and guide executive decision‑making.
Manage and oversee external PR and online reputation agencies, ensuring strong alignment, clear KPIs, and on‑time, on‑budget delivery.
Establish frameworks for agency accountability and performance optimization.
Cultivate and maintain strong relationships with national, regional, and industry media, reporters, editors, influencers, and analysts.
Drive proactive outreach that secures meaningful placements, thought-leadership exposure, and executive visibility.
Oversee planning and coordination of media interviews, speaking engagements, and press opportunities for company leadership.
Lead the development of compelling press releases, media statements, op-eds, bylined articles, and executive messaging.

Associa

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing