Responsibilities

• Develop and lead an integrated PR and online reputation strategy aligned with company priorities and brand positioning.
• Anticipate emerging issues and industry trends; proactively adjust strategies to protect and strengthen brand trust.
• Oversee enterprise‑level reputation monitoring across news, review sites, and online forums.
• Use media analytics and reputation data to drive insights, refine messaging, and guide executive decision‑making.
• Manage and oversee external PR and online reputation agencies, ensuring strong alignment, clear KPIs, and on‑time, on‑budget delivery.
• Establish frameworks for agency accountability and performance optimization.
• Cultivate and maintain strong relationships with national, regional, and industry media, reporters, editors, influencers, and analysts.
• Drive proactive outreach that secures meaningful placements, thought-leadership exposure, and executive visibility.
• Oversee planning and coordination of media interviews, speaking engagements, and press opportunities for company leadership.
• Lead the development of compelling press releases, media statements, op-eds, bylined articles, and executive messaging.