Responsibilities

• Develop and implement comprehensive marketing strategies aligned with L'Oréal's overall business goals, utilizing market analysis, competitive assessments, and consumer insights to identify emerging trends.
• Drive divisional growth and operational efficiency through the strategic management of the A&P budget. Optimize resource allocation and investment strategies to maximize market share.
• Spearhead the Salons Transformation and Stylist Loyalty strategy. Define the B2B2C value proposition to empower our professional partners as brand advocates, driving both salon service excellence and consumer retail demand.
• Lead long-term products and line extension strategies.
• Development of brand strategy and brand plans over the current and next year that delivers against growth and share metrics.
• Recommend and oversee annual communication plans and marketing mixes that maximize ROI across all touchpoints.
• Identify and exploit customers’ insights regarding portfolio brand (i.e. purchase behavior) and distributors proposition to business partners (i.e. Sales Identification of key business questions / needs and drivers).
• Build and maintain strong relationships with key internal and external stakeholders, including senior management, global DMI teams, and major salon group partners.
• Execute the development of brand strategy plans for the region cascading and localizing DMI’s plans. Stablishing close relationship with DMI’s and Brand teams in LUSA.
• Champion the Digital Transformation of the division. Oversee the integration of digital education, and social media strategies to modernize the professional stylist's journey and consumer engagement.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration or related field required, MBA preferred.
• Years of Experience: 10+ years of experience in marketing and market development with a proven track record of success in leadership roles.
• Language: Fully Bilingual (Spanish and English)
• Proven expertise in strategic brand architecture, including the development and oversight of complex segmentation, targeting, and positioning frameworks across a multi-brand portfolio
• Ability to direct the adaptation of global creative assets to ensure local relevance in the Caribe market while maintaining global brand integrity.
• Mater’s business principles and financial concepts, including A&P management and impact on P&L.
• Data-driven strategist capable of translating complex market analytics and consumer KPIs into actionable business growth plans and ROI-focused initiatives.
• Media planning knowledge.
• Experience leveraging CRM and SEO/SEM tools and content marketing platforms.
• Technical Skills: Proficient in Microsoft Office programs including Excel and business applications.
• Travel: This position may require traveling of 25-35%.
• Physical Demands & Work Environment: This is largely a sedentary role; however, the ability to travel and visit salon environments is required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Preferred

• Proven executive presence with the ability to navigate complex organizational structures, influence senior leadership, and represent the division in high-stakes regional or global forums.
• Deep understanding of B2B2C business models.
• A visionary mindset regarding the beauty industry, with a focus on how digital transformation and changing consumer behaviors impact the salon ecosystem.

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More)
• Access to Company Perks (Access to L’Oréal’s Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs