Responsibilities

• Partner with VP, Performance Media to execute the agency’s vision for performance media excellence.
• Translate high-level strategies into actionable channel plans and optimization frameworks.
• Lead performance reviews and optimization recommendations across Paid Search, Paid Social, and Programmatic channels.
• Identify emerging trends and test opportunities with platforms (Google, Meta, TikTok, Amazon, Bing, DSPs, etc.).
• Drive collaboration between performance channels, planning, and analytics for unified media storytelling.
• Serve as the primary performance media lead for designated accounts.
• Present insights, optimizations, and strategic roadmaps to client stakeholders.
• Partner with Account Services to align media activity with client KPIs, budgets, and overall marketing goals.
• Proactively identify opportunities for upselling or cross-channel expansion.
• Mentor Managers, Supervisors, and Specialists across performance channels.

Requirements

• 7–10 years of experience in performance media strategy and activation.
• Deep channel knowledge across Search, Paid Social, and Programmatic.
• Demonstrated success leading teams and managing multi-channel campaigns.
• Strong analytical and presentation skills; ability to tell a data-driven story.
• Proficiency with key tools: SA360, Google Ads, Meta Ads Manager, DSPs, GA4, CM360, Excel, and PowerPoint.
• Retail, e-commerce, or high-volume performance marketing experience preferred.