Responsibilities

• Lead Omni-Channel Media Activation and Optimization: Lead execution of omni-channel performance marketing programs across Programmatic, Paid Search, Paid Social, and related digital channels; Ensure campaign strategies are implemented accurately and consistently against client objectives and success metrics; Establish best practices for campaign setup, activation, optimization, pacing, and quality assurance; Drive continuous improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies; Monitor campaign delivery and performance to proactively identify risks and opportunities. (40%)
• Team Leadership and Talent Development: Lead, coach, and develop a team of media specialists responsible for day-to-day campaign execution; Establish clear goals, performance expectations, and development plans for team members; Foster a culture of accountability, collaboration, innovation, and operational excellence; Build scalable processes and workflows that support growth and efficiency across the media organization. (25%)
• Client and Cross-Functional Partnership: Partner with Client Services leaders to ensure media strategies align with client business objectives and performance expectations; Collaborate with Product leaders to provide market feedback, campaign insights, and recommendations for channel enhancements; Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients when appropriate; Act as the escalation point for complex campaign, platform, or delivery issues. (20%)
• Performance Insights and Business Improvement: Translate campaign results into actionable business insights and recommendations; Identify patterns, trends, and learning opportunities across client portfolios; Partner with Analytics teams to develop measurement frameworks and reporting enhancements; Influence future media strategies by sharing channel performance learnings, market trends, and optimization opportunities. (15%)

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.
• 10+ years of digital media, performance marketing, or marketing strategy experience.
• 5+ years managing teams within a digital media, agency, or marketing organization.
• Deep expertise across Programmatic, Paid Search, Paid Social, and multi-channel digital activation.
• Experience managing large-scale media budgets and performance-based marketing programs.
• Proven ability to lead high-performing teams and drive operational excellence.
• Experience presenting strategic recommendations and performance results to senior leadership and clients.
• Strong understanding of performance marketing KPIs, attribution methodologies, and media measurement.
• Expertise with major digital platforms, DSPs, social advertising platforms, and search ecosystems.
• Exceptional leadership, communication, and stakeholder management skills.

Preferred

• Financial services or regulated-industry marketing experience preferred.

Benefits

• Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and a generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!