Responsibilities

• Identify and assess underperforming markets through rigorous analysis of enrollment trends, competitive dynamics, and marketing effectiveness
• Build and execute targeted marketing plans to lift enrollment performance in priority markets
• Own evergreen messaging strategy that builds sustainable, long-term market presence and brand recall
• Partner with Direct Marketing and Creative to align channel execution with market-level strategy
• Drive day-to-day optimization, pacing, and performance across assigned marketing channels and platforms
• Lead recurring business reviews with vendors (multiple times weekly) to surface trends, ROI, and next steps
• Keep channel-level adjustments aligned with broader marketing performance goals
• Manage monthly accruals, actuals, spend tracking, and invoice processing in partnership with Finance and Accounts Payable
• Ensure media investments track against forecasted budgets and performance targets
• Maintain rigorous financial accountability across the full paid media portfolio

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 7+ years of progressive experience in performance marketing, media buying, or growth marketing
• Demonstrated experience managing significant paid media budgets with direct financial accountability — accruals, reconciliations, pacing
• Strong analytical and data literacy skills, with the ability to turn cross-platform data into actionable strategy
• Experience managing agency and vendor relationships at a strategic level
• Proficiency with CRM platforms and marketing analytics tools

Preferred

• Experience in higher education, healthcare, or other mission-driven organizations
• Familiarity with enrollment marketing or learner acquisition funnels
• Experience with Salesforce CRM and UTM/attribution tracking systems
• Graduate degree in a related field (Master's preferred)