Responsibilities

• Own the creative strategy across all paid social channels, with a primary focus on Meta.
• Develop messaging frameworks by customer persona, awareness stage, and marketing funnel.
• Create performance-driven creative concepts, testing roadmaps, and detailed creative briefs.
• Analyze campaign performance data and translate insights into actionable creative hypotheses and optimization opportunities.
• Build, lead, and manage internal and external creative resources, including UGC creators, video editors, graphic designers, copywriters, freelancers, and agency partners.
• Establish scalable creative production workflows, processes, timelines, and quality standards.
• Maintain a high standard of creative excellence while balancing speed, testing velocity, and business performance.
• Partner closely with the Performance Marketing Director to align creative strategy with media buying, audience targeting, and growth initiatives.
• Drive a culture of experimentation through structured A/B testing and continuous creative iteration.
• Ensure all creative assets align with brand standards while delivering measurable business results.

Requirements

• Proven experience leading creative strategy for brands spending $10M–$20M+ annually on paid social advertising.
• Demonstrated success scaling Meta campaigns through creative strategy.
• Experience building and managing high-performing creative teams and production systems.
• Strong understanding of direct response marketing, customer psychology, creative testing, and performance analytics.
• Ability to identify what makes creative convert and build repeatable systems around it.
• Strong leadership, communication, and execution skills.
• Has built creative organizations, not just winning ads.
• Knows how to recruit, manage, and scale creative talent
• Combines creative intuition with data-driven decision making.
• Can build a repeatable creative machine that consistently fuels paid media growth.

Preferred

• Experience in direct-to-consumer (DTC), e-commerce, apparel, fashion, accessories, or consumer products is strongly preferred.

Benefits

• PTO, health benefits