Own and scale adidas NAM partnership and affiliate ecosystem to drive incremental revenue, optimize channel mix, and strengthen brand credibility through strategic alliances and NIL initiatives.

• Own end-to-end partnership strategy, channel roadmaps, and annual planning with focus on revenue, ROI, and growth opportunities.
• Lead performance analysis, budgeting, and governance across affiliate networks, publishers, and NIL partnerships to improve efficiency and impact.
• Build scalable processes and cross-functional partnerships to onboard, launch, and scale new initiatives while guarding brand alignment.