Responsibilities

• Drives innovative, cross-channel strategies spanning digital, linear, and partnership activations that go beyond standard buys to deliver against client KPIs and broader business outcomes.
• Ideates and pitches first-to-market partnership concepts including branded content integrations, tentpole sponsorships, custom content creation, and exclusive platform franchises that create differentiated value for clients.
• Maintains vendor relationships to ensure high-quality execution, competitive negotiation leverage, and access to first-look partnership opportunities.
• Serves as a client-facing lead for Partner Direct, aligning internal teams, partners, and stakeholders on investment strategy and partnership vision.
• Collaborate closely with cross-functional, integrated marketing team to develop and execute bespoke partnerships
• Leads partner direct investment POVs, client-facing decks, and partnership proposals that demonstrate incremental value and resonate with stakeholders, including C-suite and senior marketing leaders.
• Mentor direct reports on goal setting, timeline management, and vendor/client relationships while fostering curiosity, investment excellence, and big-idea thinking.
• Reviews and approves all deliverables to ensure quality, strategic soundness, and investment viability
• Directs daily workflow across proposal development, activation, optimization, and post-campaign analytics.