Director, Paid Search at Zenith | New York, USA | $121K/yr – $161K/yr

Zenith

Director, Paid Search

New York, USA (On-site)

$121K/yr – $161K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead a regional paid search program and team to drive growth, profitability, and cohesive cross-channel results.

Own high-level paid search strategy, performance, and test-and-learn agendas.
Must-have: 8+ years of paid search leadership and large-scale campaign management.
Standout: Regional test-and-learn with measurable outcomes and executive reporting.

Job Description

Responsibilities

Guides the paid search team optimizing campaign performance, implementing innovative solutions, and reviewing major strategic recommendations, test-and-learn agendas, and new opportunities to ensure high-quality campaign delivery.
Oversees the financial management of paid search accounts, providing senior leadership with accurate financial reporting and forecasting, while identifying upsell opportunities to drive additional revenue growth.
Collaborates with senior leaders and cross-discipline teams to integrate paid search strategies with broader marketing objectives, ensuring that campaigns contribute to holistic solutions and deliver cohesive results.
Acts as a senior strategic advisor to clients, offering forward-thinking insights and delivering innovative paid search solutions that leverage the latest platforms, tools, and technologies to drive account growth and performance.
Serves as the point of escalation for the paid search team and client relationships, effectively managing issue resolution and ensuring high levels of client satisfaction through proactive communication.
Mentors Supervisors and Associate Directors, guiding their development and leadership while fostering a team culture rooted in excellence, innovation, and continuous learning.
Ensures operational efficiency within the paid search team by establishing, refining, and maintaining processes, systems, and best practices to deliver high-quality and consistent performance across all client accounts.
Define and lead a bespoke and structured regional test-and-learn agenda, ensuring clear hypotheses, measurement frameworks, and actionable outcomes.

Requirements

Bachelor’s degree, concentration in business, marketing, or advertising preferred
8+ years of account management experience in paid search; client side or agency side preferred
5+ years of demonstrated success in managing and leading a team of performance media specialists
Proven experience managing large-scale paid search campaigns
Expert understanding of channel landscape, buying platforms and new/evolving product offerings
Demonstrated problem solving, organization, and project management skills
Ability to develop and implement comprehensive paid search strategies aligned with client goals
High proficiency in creating and delivering impactful presentations to senior stakeholders
High attention to detail and the ability to move at an agile pace, capable of managing multiple campaigns and projects simultaneously
Experience with Prisma and Media Ocean preferred

Benefits

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988

Лондон, Англия, GBR

5.6K employees (1,571 in marketing)

www.zenithmedia.com

73% recommend to a friend

80% CEO approval