Responsibilities

• Strategic Oversight: Lead comprehensive search strategies that align with client objectives, integrating efforts across various digital marketing services as well as AI and emerging technologies to drive superior business performance.
• Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to maximize ROI and effectiveness.
• Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation to maintain campaign integrity.
• Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing.
• Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry’s best practices and drive client success.
• Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights.
• Client Relationship Development: Cultivate strong relationships with key clients, providing tailored solutions that drive business growth and satisfaction.
• Cross-Functional Collaboration: Collaborate with media, creative and analytics teams to ensure cohesive and integrated strategies across all marketing channels.
• Business Development: Identify growth opportunities within existing accounts, collaborating with senior leadership to craft strategic proposals for expansion.
• Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers, providing guidance and support for their professional growth.