Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success.

Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations.

Team Management: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members.

Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication.

Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for paid search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints.

Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth.

Quality Assurance: Act as a quality assurance check all paid search account management deliverables.

Cross Team Collaboration: Working with broader investment / strategic leadership.

Thought Leadership: Drives best practices in managing platform execution and produces POVs

Testing Oversight: Ensure testing plans are implemented and work closely with the Associate Director on test development.

Process Improvement: Identify opportunities to streamline workflows and improve efficiency within the team.

Escalation Point: Serve as the point of contact for day-to-day issues and challenges.

Growing existing business: Presenting new ideas and approaches to the client team, including upsell opportunities with 3rd party technology vendors or internal technologies.

Upcoming industry changes: Director is expected to you stay on top of the latest changes in the industry and provide POVs on how future changes are expected to impact your team’s existing approach.

Leadership & strategic direction: As a Director, you will interface with the client’s senior leadership, uncovering the root of their business challenges, and working with the internal team to make sure the client’s priorities are kept in the forefront.

Merchandising team success: A large component of the Director role is packaging up the great results the team has generated, then putting it in language the client’s team can understand.

Comfortable with complexity: Directors are highly familiar with complex Paid Search structures that span multiple accounts and thousands of keywords. They can quickly cut through the clutter and make sense of what needs to be prioritized