Responsibilities

• Own paid search and shopping strategy across clients and lead cross-team planning.
• Coordinate with Directors/Strategists on overarching paid media strategy.
• Oversee client budgets, pacing, and alignment with paid media leadership.
• Demonstrate subject matter expertise to stakeholders and lead team meetings.
• Educate the team on best practices and platform updates.
• Review reporting and insights, assigning tasks to team members as needed.
• Maintain relationships with Google, Microsoft, OpenAI, and SA360 reps.
• Oversee testing roadmaps and implementation across paid search clients.
• Plan, manage, and execute integrated Digital Media campaigns when needed.
• Directly manage paid search Associate Directors and mentor the team.

Requirements

• 8 or more years of experience in paid search and shopping campaigns
• 3 or more years of managing direct reports and fostering career growth
• Experience leading and growing a team
• Track record of creating processes and leveraging automation or AI to streamline paid search tasks
• Knowledge of paid search automation, AI capabilities, and rules to prevent and catch errors
• Familiarity with LLM ads, including ChatGPT ads and Google’s AI Mode
• Ability to translate trends into succinct language for C-Suite audiences
• Meticulous attention to detail and strong presentation skills
• Experience with Google Marketing Platform, especially Search Ads 360
• Hands-on management of AI Max, Performance Max, and Demand Gen campaigns

Nice To Have

• Knowledge of other campaign types within search platforms (display, native, video)
• Experience with SEMrush for competitive insights
• Additional certifications including Microsoft Ads and SA360
• Product feed management and Google Merchant Center experience
• Experience working with B2B clients

Benefits

• We offer a comprehensive and flexible benefits package to all regular, full-time employees.
• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Flexible Spending Accounts
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Voluntary pet insurance and other voluntary coverage options
• New hire technology stipend for home office setup
• Employer-Sponsored 401(K) and Roth retirement