Director, Paid Search

Los Angeles, CA (On-site)

$150K/yr – $155K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic search planning and client-facing leadership to deliver measurable campaign results.

  • Own end-to-end search strategy, campaign performance, and client outcomes.
  • Must-have: Proficiency in Google Ads, Bing Ads, and third-party bidding platforms.
  • Standout: Experience leading internal search teams and cross-sell with VP/SVP.

Job Description

Responsibilities

  • Key participant in strategic search planning and execution
  • Accountable for campaign performance and meeting client goals.
  • Demonstrates ability to present and sell strategies/plans through to the client.
  • Ability to provide thought leadership in an evolving Search landscape.
  • Identifies additional opportunities and partners with VP/SVP to up-sell and cross-sell to the client.
  • Relationship liaison between the client, the partner agency and the search practice.
  • Develops client / partner agency presentations alongside the VP/SVP and contributes to enterprise level strategy.
  • Supports external Business Development and Marketing initiatives such as sales pitches, case studies, etc.
  • Accountable for setting expectations, providing feedback, and developing the team.
  • Ensures team has received all tools and training to excel in their roles. This includes but is not limited to our own SOURCE training and MSFT Excel.
  • Oversees the day to day use of Asana (project management software) and implementation of our SOURCE guides to deliver a best-in-class product that also optimizes workflow.

Requirements

  • Ability to judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story
  • Working knowledge of online performance tracking and measurement tools
  • Proven ability to represent company philosophies and expertise to external parties; including clients and partner agencies
  • Experience in growing, managing, and inspiring internal search teams; strong leadership and administrative skills. Fosters an environment that enables action
  • Proficient in Google Ads, Bing Ads and third party bidding platforms
  • Proficient in Microsoft Office

Preferred

  • 7+ years of experience in media/search agency, advertising agency, or similar media environment. Experience in a previous SEM role is required. SEO experience is a plus.
  • Knowledge of Asana or other project management platforms a plus
  • Continued enthusiasm towards the medium and the desire to constantly educate one’s self on the latest information
  • Strong interpersonal skills including clear communication skills
  • Solid organizational skills, attention to detail, and accuracy when working with numbers
KINESSO logo

KINESSO

3.7 Glassdoor

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.

Founded in 2009
New York, New York, USA
3.4K employees (872 in marketing)
71% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
39.8K
Traffic Source Mix
Search
40%
Direct
44.9%
Referral
9.2%
Social
3.7%
Paid
1.9%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
791 (23% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
10

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