Responsibilities

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.).
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations.
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance.
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.).
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans.
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations.
• Lead quarterly business reviews and reporting presentations for key clients.
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations

Requirements

• 7+ years of hands-on experience in Paid Search, 3+ years in a client facing/leadership role.
• Proven success managing SEM budgets of $1M+ monthly across multiple accounts.
• Deep understanding of campaign structures, keyword strategies, bidding models, ad copywriting, and platform tools.
• Proficient in Google Ads, Microsoft Ads, Search Ads 360, and analytics platforms (e.g. GA4).
• Hands-on experience with offline conversion tracking, including Google Ads Enhanced Conversions for Leads and CRM integrations
• Proven success optimizing CPL, CPA, and ROAS across multi-location or regulated service areas
• Strong communication and client presentation skills.
• Ability to lead strategic conversations and influence stakeholders at all levels.
• Agency experience strongly preferred; B2B and/or DTC exposure a plus
• Google Ads certification(s) preferred