PPC Specialist
Popular Atacadista
USA (Remote)
$168K/yr - $199K/yrIn-houseFull-timeMid level
23 hrs ago
Director – Paid Search, Discovery & Performance
Wellesley, MA (Hybrid)
$100K/yr – $232K/yrDirector/Executive10+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the strategy and performance of search and AI discovery across retail and health units, turning data into measurable uplift.
- Lead search and AI discovery programs across multiple business units with a data driven lens.
- Translate analytics into a holistic search plan that delivers incremental sales, clinic visits and health service adoption.
Job Description
Own the strategy and performance of search and AI discovery across Retail, Pharmacy, Health Services and emerging units, turning data into measurable uplift.
- Search leadership and AI Discovery across multiple business units.
- Ensure search investments drive measurable business outcomes with a holistic strategy.
- Leverage data and analytics to drive retail results including incremental sales, prescriptions, vaccinations, clinic visits, and adoption of health services.
- Orchestrate large-scale SEM and AI advertising programs anchored in data.
- Develop measurement plans so every investment is accountable and tests are measurable.
CVS Health
CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.
