Responsibilities

• Responsible for Search leadership and AI Discovery strategy across Retail, Pharmacy, Health Services and emerging business units
• Ensure search investments drive measurable business outcomes and build capabilities around activating a holistic search strategy to drive business results
• Leverage data and analytics to drive tangible and material retail results (incremental sales, prescriptions, vaccinations, clinic visits, adoption of health services)
• Orchestrate large-scale SEM & AI Advertising programs anchored in data and managed and optimized with rigorous analytics
• Utilize advanced analytical thinking, leverage existing data sources, and unearth insights to drive overall search strategy
• Evaluate search marketing strategies to unlock opportunities, identify and communicate trends in search, and advise marketing partners and executives
• Develop hypotheses based on data trends and design tests to unlock new areas of growth
• Develop business cases that support opportunities for increased investment in the channel
• Influence senior stakeholders and demonstrate ongoing value of search campaigns to executives
• Work with Omnichannel Marketing Strategy and Ecommerce teams to pursue digital growth

Requirements

• 10 years + of search (SEM) analytics experience with an emphasis on results-oriented programs and history tying ‘brand marketing’ and ‘performance marketing’ together
• Familiarity with Google Ads, Adobe, LiveRamp, Youtube, Agentix (Gemini, Chatgpt, OpenAI)
• Experience leading a high-performing cross-functional team to create and implement strategic growth initiatives across SEM, SEO, Content and Commerce optimizations
• Retail/Ecomm expertise, working with product-centric search campaigns (PLAs, LIAs), data feeds and retail media teams
• Developing Generative Engine Optimization (GEO) ads strategies & testing emerging AI advertising capabilities
• Able to think tactically and strategically through a customer-centric search journey
• Understand and be comfortable with data and technology that facilitates audience targeting, triggering, and measurement
• Strong organizational, problem-solving and communication skills with the ability to influence & impact others
• Highly skilled in establishing, monitoring and analyzing key metrics respective to all forms of search and commerce functions, driving continuous improvement
• Data analysis capabilities including ROI models and business case development

Preferred

• Thought-leader with innate curiosity and aptitude across search advertising
• Has the understanding and capability to collaborate with SEO, Product and Content teams to maximize outcomes from Total Search strategies
• Experience managing both paid and/or organic search programs for large enterprises
• Collaborative spirit and disposition with internal and external constituencies
• Familiarity with Media Mix Modeling and Multi-Touch Attribution
• Experience with Pharmaceutical industry and associated policies a plus
• Self-starter, independent worker, and problem-solver
• Retail experience preferred, working with Shopping campaigns and data feeds
• MBA

Benefits

• medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility
• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families
• Great benefits for great people
• Additional details about available benefits are provided during the application process and on Benefits Moments