Director, Paid Search at Carnegie | Westford, MA

Carnegie

Director, Paid Search

Westford, MA (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Lead and develop a Paid Search team delivering end-to-end Google Ads campaigns and AI-driven optimization for assigned client accounts.

Must-have: 5+ years in Paid Search on Google Ads with at least 2 years of direct reports management.
Standout: Agency setting with collaboration on proposals, RFPs, and Google Premier Partnership initiatives.

Job Description

Responsibilities

Team Leadership & Development: Manage and coach 2–4 Paid Search employees on campaign strategy, setup, and optimization.
Lead training sessions, onboarding, and professional development for direct reports.
Conduct performance evaluations and provide constructive feedback.
Support hiring and workflow planning for the team.
Campaign Management and Reporting: Oversee end-to-end Paid Search strategy and execution for assigned accounts.
Guide campaign strategy through the evolving AI-driven search landscape, leveraging automation, and emerging AI features to drive performance.
Partner with Digital Strategists on proposals, RFPs, and strategic pivots.
Use tools such as Clarity, GA4, and dashboards to ensure campaigns meet performance goals.
Join client calls as needed.
Internal Team & Thought Leadership: Collaborate with cross-functional teams to share best practices and drive innovation.

Maintain expertise in Paid Search trends and bring forward process improvements, tests, and company-wide training opportunities.
Work closely with Google Account Executives to support agency Google Premier Partnership initiatives.

Requirements

Bachelor’s degree required; Marketing/Advertising major or concentration is preferred
5 or more years of experience working in Paid Search in the Google Ads platform; Lead generation is a plus.
Minimum of 2 years of management experience with direct reports required
Team leadership experience in an agency or digital marketing department required
Data analysis expertise, particularly experience in analyzing digital campaign metrics to measure success
Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
Currently certified or willing to get certified in Google Ads Paid Search
Physical requirement: Must be able to work at a computer for prolonged periods

Preferred

Lead generation is a plus.
Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus

Carnegie

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For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face.We are Carnegie.

Founded in 1985

Westford, Massachusetts, USA

429 employees (132 in marketing)

www.carnegiehighered.com

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