Own the end-to-end paid media practice, shaping multi-channel strategies, programmatic execution, and client guidance while leading a team to optimize performance and drive integrated campaigns.

• Paid Media Strategy Leadership: Build cross-channel strategies aligned with integrated plans and client goals.
• Programmatic & DSP Leadership: Guide programmatic strategy and DSP usage across campaigns, valuing Amazon DSP or similar platforms.
• Media Planning & Optimization: Create and optimize plans balancing reach, targeting, and performance.
• Platform Partnerships: Manage relationships with Amazon, Disney, and other platforms to unlock additional value.
• Performance Measurement & Reporting: Define measurement frameworks and standardize reporting across campaigns.
• Client Strategy & Performance Guidance: Present strategy and performance insights to clients and translate data into investment recommendations.
• Team Leadership & Development: Mentor media buyers and analysts to meet strategic and performance standards.
• Cross-Functional Collaboration: Align paid media with creative, engagement strategy, digital, and client services.
• Innovation & Industry Awareness: Stay current on platforms and technologies to elevate programs.