Responsibilities

• Paid Media Strategy Leadership: Lead the development of paid media strategies across search, social, programmatic, and traditional channels, ensuring media investments support integrated marketing plans and client business goals.
• Programmatic & DSP Leadership: Guide the agency’s programmatic strategy and use of DSP platforms across client campaigns. Experience with Amazon DSP or similar platforms is highly valued.
• Media Planning & Optimization: Develop sophisticated media plans that balance reach, targeting, and performance. Review plans created by media buyers and analysts, identifying opportunities to strengthen strategy and optimize investment.
• Platform Partnerships: Lead relationships with key platform partners including Amazon, Disney, and other major media platforms, identifying opportunities to expand capabilities and unlock additional value for clients.
• Performance Measurement & Reporting: Establish clear performance frameworks that connect media investment to business outcomes. Bring consistency to how campaigns are measured, reported, and optimized across the media team.
• Client Strategy & Performance Guidance: Lead paid media conversations with clients, presenting strategy, explaining performance, and translating data into clear recommendations that guide investment decisions.
• Team Leadership & Development: Lead and mentor a team of media buyers and analysts, supporting their growth while ensuring media plans meet agency standards for strategic thinking and performance.
• Cross-Functional Collaboration: Partner closely with creative, engagement strategy, digital, and client services teams to ensure paid media strategies align with broader campaign goals.
• Innovation & Industry Awareness: Stay current on media platforms, programmatic technologies, and emerging opportunities in the media landscape, applying relevant insights to elevate client programs.

Requirements

• Deep Paid Media Expertise: Strong experience developing paid media strategies across search, social, programmatic, and traditional channels, including channel mix planning and investment modeling.
• Programmatic & DSP Experience: Hands-on experience with DSP platforms such as Amazon DSP, The Trade Desk, StackAdapt, or similar environments.
• Agency Media Planning Experience: Experience developing media plans for multiple clients or brands within an agency or fast-paced marketing environment.
• Team Leadership Experience: Experience leading and mentoring media buyers or junior media strategists.
• Strong Analytical Mindset: Comfortable interpreting performance data, identifying opportunities, and making informed recommendations.
• Client-Facing Confidence: Ability to present media strategy and performance insights clearly to clients and internal stakeholders.
• Integrated Marketing Perspective: Understanding how paid media works within broader marketing programs that include creative, content, engagement, and digital experiences.

Preferred

• You’re naturally curious about how media performs and always looking for smarter ways to invest and optimize.
• You enjoy collaborating with strategists, creatives, and analysts to build integrated campaigns that deliver real results.
• You bring persistence and problem-solving to media planning, continually refining strategy to improve outcomes.
• You take ownership of your work and hold yourself and your team accountable for strong performance.
• You stay engaged with emerging platforms and technologies that improve media performance.

Benefits

• A collaborative, inclusive workplace where your expertise and ideas are valued.
• Opportunities for professional growth, leadership development, and continuous learning.
• Flexibility and a supportive culture that values balance and well-being.