Director of Paid Media at Sleepyhead | Scottsdale, AZ | $110K/yr – $150K/yr

Director of Paid Media

Scottsdale, AZ (On-site)

$110K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 5 months ago

Job Summary

Sleepyhead is seeking a Director of Paid Media to lead strategy and execution across Google Ads, YouTube, and display networks for ecommerce growth. The role emphasizes leadership, data-driven optimization, cross-channel collaboration, and accountable performance targets. Key requirements include 7+ years of paid media experience and multi-million-dollar budget management.

Job Description

Responsibilities

Lead, mentor, and manage a small team of media specialists and managers
Exclusively develop and execute a comprehensive paid media strategy with a focus on Google Ads/PPC, YouTube, and display networks
Set ambitious performance targets, including ROAS, MER, and blended CAC, and drive accountability across campaigns
Oversee audits, growth strategy, and campaign reporting for multiple accounts or product lines
Build structured testing frameworks for creative, offers, messaging, and funnel optimization
Own and optimize campaigns across: Google Ads (Search, Shopping, Performance Max, YouTube)
Display, remarketing, and prospecting campaigns
Help with cross collaboration on other campaigns (Meta, TikTok, Pinterest) as needed
Manage monthly ad budgets and scale campaigns profitably
Leverage data-driven strategies to acquire users, generate leads, and maximize sales

Requirements

7+ years of hands-on paid media experience with at least 3 years in a leadership role
Proven success scaling Google Ads / PPC campaigns profitably for e-commerce brands
Experience managing multi-million-dollar monthly ad budgets
Strong analytical skills with experience using data to drive strategic decisions
Deep understanding of Shopify, Google analytics platforms, and e-commerce tracking
Comfortable leading a fast-growth, in-office team environment

Preferred

Experience with Klaviyo and Postscript
Amazon Seller Central experience
Experience leveraging influencer-generated content for paid campaigns
Previous experience in DTC or consumer product brands

Sleepyhead

4.5 Glassdoor

Sleepyhead is an omnichannel lifestyle home décor brand designed for the digital-native Indian millennial and Gen Z, headquartered in Bengaluru. Launched in 2017 with the unique Bed-In-A-Box concept, Sleepyhead broke all category norms and quickly became India’s fastest-growing D2C mattress brand. Today, Sleepyhead is a comprehensive home lifestyle brand focused on making everyday living fun and fabulous with thoughtfully designed products. We cater to the underserved needs of the new-age Indian customer by making great designs accessible without compromising on quality and service. At Sleepyhead, we believe that life is complicated enough, and we are here to simplify it for our customers in every way we can.

Founded in 2017

Bengaluru, Karnataka, IND

81 employees (9 in marketing)

mysleepyhead.com/?utm_source=linkedin_handle&utm_medium=social&utm_campaign=organic_linkedin

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