Responsibilities

• Develop and lead the agency's paid media strategy across Meta, Google Search, Google Display, YouTube, TikTok, Programmatic Display, Connected TV (CTV), Digital Audio, and emerging advertising platforms.
• Create integrated channel strategies that align media investments with ticket sales, audience behavior, and business objectives.
• Develop audience targeting, bidding, optimization, and budget allocation frameworks tailored specifically to live events and entertainment marketing.
• Build campaign strategies for every stage of the event lifecycle.
• Evaluate new advertising opportunities, beta programs, AI capabilities, and emerging platforms to keep the agency ahead of industry trends.
• Serve as the agency's senior subject matter expert on paid media strategy.
• Lead, coach, mentor, and develop the Paid Media Manager and Digital Marketing Analyst.
• Assess the team’s evolving capacity and capabilities, recommend when additional support is needed, and lead the recruitment and interview process for future paid media and analytics hires.
• Build a culture centered around accountability, experimentation, curiosity, collaboration, and continuous improvement.
• Conduct regular campaign reviews, coaching sessions, and strategic planning meetings.

Requirements

• 5+ years of paid media experience, preferably within an agency environment.
• 3+ years leading paid media teams.
• Expert knowledge of Meta Ads Manager, Google Ads, Google Analytics 4, Google Tag Manager, and major digital advertising platforms.
• Experience managing multi-channel advertising campaigns with significant annual media budgets.
• Strong understanding of attribution, conversion tracking, audience strategy, analytics, and campaign optimization.
• Excellent presentation, communication, and client-facing skills.
• Proven ability to lead cross-functional teams and mentor marketing professionals.
• Strong analytical thinking with the ability to simplify complex performance data into actionable business recommendations.

Preferred

• Preferred Qualifications - Experience in live entertainment, ticketing, sports, fairs, festivals, performing arts, attractions, or venue marketing. - Experience with programmatic advertising and Connected TV. - Familiarity with ticketing platforms such as Ticketmaster, Paciolan, Etix, AudienceView, or similar systems. - Experience implementing Conversion APIs, server-side tracking, CRM audience integrations, and first-party data strategies. - Experience working in a small or mid-sized agency where leaders move between strategy and execution. - Familiarity with AI-powered marketing workflows and automation tools.

Benefits

• Health & Wellness Benefits - Eligible employees may enroll in the company's health and welfare benefits beginning on the first day of the month following their hire date (or as otherwise permitted by the plan). - Noise New Media currently pays 70% of the employee-only premium for eligible medical coverage, including available BlueCross BlueShield of Tennessee health plans. These plans offer nationwide PPO coverage. Employees may also enroll eligible dependents at their own expense.
• Guardian Dental Insurance
• Guardian Vision Insurance
• 401(k) Retirement Plan - Eligible employees may participate in the company's 401(k) retirement savings plan in accordance with the terms of the plan. - Noise New Media provides a 100% employer match on employee contributions up to 4% of eligible compensation. Employer matching contributions become 100% vested after the employee's first full year of employment. Employees are always 100% vested in their own contributions.
• Profit Sharing - After one year of employment, employees become eligible to participate in the company's profit-sharing incentive program, subject to the terms of the plan and company performance. Eligibility begins on the employee's one-year anniversary date.